Wisesight simulates the 8 Feb 2026 election battlefield, revealing civil servants' support for Pheu Thai surging by 14%. Meanwhile, the younger generation still favors the Prachachon party. In the South, Ruam Thai Sang Chart overtakes Bhumjaithai to claim third place, while the Northeast remains a two-pole battle.
On 7 Jan 2026, reporters noted that Wisesight, a social media data analytics company, published a study based on a simulated sample of 1,200 respondents segmented by key groups as the 8 Feb 2026 election approaches amid intense campaigning and widespread policy debate. Using Synthetic Research technology, Wisesight presented new insights reflecting the desires of each sample group in depth. The latest data reveals significant ideological divides and expectations toward future national leadership, showing interesting results as follows.
1. Civil Servants and State Enterprise Employees: A Key Swing Group Toward Pheu Thai
The civil servant group shows the most significant numerical changes. On 26 Dec 2025, Pheu Thai led with 49%, followed by Prachachon at 23% and Bhumjaithai at 22%. But in less than two weeks (6 Jan 2026) Pheu Thai's support surged to 63%, while Prachachon dropped to 13% and Bhumjaithai fell to 11%. This over 14% growth for Pheu Thai in this group may reflect confidence in its welfare policies and tangible stability within the civil service system.
2. Gen Z & First Jobbers: Territory Where Prachachon Maintains Advantage
The younger generation remains a loyal base for Prachachon. On 26 Dec 2025, Prachachon enjoyed a high popularity of 84%, while the latest data from 6 Jan 2026 shows a slight decline to 82%, with Pheu Thai increasing from 8% to 12%. This indicates that Pheu Thai's economic policies and job opportunity platforms may be gaining traction among young people, despite Bhumjaithai's popularity falling from 3% to 1%. Meanwhile, the proportion of undecided voters in this group rose from 2% to 5%, a figure worth watching.
3. Southern Region: Intense Competition and Emergence of Ruam Thai Sang Chart
The southern battleground remains highly volatile. At the end of December 2025, Prachachon led with 27%, but by January 2026, Prachachon edged up to 29%, Ruam Thai Sang Chart rose to second place with 24%, pushing Bhumjaithai down from 26% to 16%, placing it third. Notably, other parties in the South account for a significant 25-34%, indicating diverse options and uncertainty in this area.
4. Elderly in the Northeast: Two-Way Battle Between Prachachon and Pheu Thai
In the Northeast region, the elderly group continues to favor Prachachon as the top choice at 42% consistently across both periods, while Pheu Thai has closed the gap from 36% to 39% as of 6 Jan 2026, while Bhumjaithai's support declined from 15% to 10%. This reflects a fierce contest for the voter base in Isan between the two major parties.
Wisesight states the main purpose of this simulated poll is to overcome limitations of traditional online or social media polling by using synthetic data to represent diverse samples, thereby capturing Thai behavioral patterns comprehensively and impartially.