A survey of 60 political parties shows a focus on real-time communication via X to connect with Gen Z, with economic stimulus measures emerging as the main topic online.
. . RealWatch Lab, the research and data analysis division of Real Smart Public Company Limited, revealed survey results on social media platform usage by political parties to disseminate policies and campaign from 1 to 9 January 2026. Surveying all 60 parties in the election, the platform X was the most popular for campaigning, accounting for 37 percent of total online media use. Political parties favored X for real-time communication and creating viral buzz through short messages.
Meanwhile, official party websites and media outlets ranked second at 30 percent, followed by Facebook in third place at 22 percent. YouTube accounted for only 5 percent, as it is primarily used for longer speeches. Instagram and TikTok each held a 3 percent share.
The main issue political parties use for online campaigning is policies related tothe economy.This accounts for as much as 50 percent of all policies, covering sustained economic growth, agricultural support, debt relief, and household debt solutions. Next are social policies at 20 percent, focusing on elderly welfare and reducing inequality.
Health, security, and political policies each hold 10 percent. The prominence of economic policy reflects Thailand's major challenges, particularly global economic volatility, growth rates below 3 percent, and high household debt burdens. Consequently, economic problem-solving policies become central, aimed at addressing the concerns of working-age adults aged 18-34.
Additionally, a report from Hootsuite Thailand 2025 states that X is a strong platform among younger generations, especially Gen Z and Millennials aged 18-34, who have significant purchasing power and desire rapid news updates.
Meanwhile, Facebook's main audience remains early to mid-career adults aged 25-34, who have the highest ad reach. YouTube and TikTok are also growing quickly, with 25-34-year-olds as primary users. Instagram's main users are aged 18-34.