Supamas, Minister attached to the Prime Minister's Office, is advancing proactive consumer protection by promoting the "OCPB Plus" policy with five dimensions, aiming to use AI to tackle challenges in the digital economy era.
On 30 Apr 2026 GMT+7, Ms. Supamas Isarapakdi, Minister attached to the Prime Minister's Office and Chairperson of the Consumer Protection Board, presided over the opening ceremony of “Thai Consumer Protection Day 2026” at the multipurpose area of the Ratchaprasannabhakdi Building (Building B), Government Complex, Chaeng Watthana Road. She announced a full-scale upgrade of the proactive consumer protection system aligned with the digital economy context, aiming to establish fairness, reduce living costs, and concretely enhance public confidence.
Ms. Supamas stated that consumer protection is a crucial mechanism for improving people's quality of life and strengthening trust in Thailand’s economic system. Especially in the digital age, where access to goods and services is more convenient, new risks arise concerning safety and data reliability. The OCPB must adapt by reaching out to the public rather than waiting for them to come forward, recognizing its duty to care for everyone and ensure no one is left behind, so people can safely and fairly access economic opportunities.
This year’s event took place from 29 to 30 Apr 2026 GMT+7 under the theme of driving the “OCPB Plus” policy through five key policy areas.
First, enhancing proactive work focusing on preventing problems before damage occurs by prioritizing knowledge building and empowering people to protect their rights from the start.
Second, developing a one-stop service system by integrating cooperation among relevant agencies to ensure clear procedures, definite timelines, and fair resolution of issues.
Third, strictly regulating online platform businesses and e-commerce by emphasizing shared responsibility between platforms and consumers, rather than platforms serving merely as marketplaces.
Fourth, upgrading consumer protection through technology and artificial intelligence (AI), such as detecting unfair advertisements, monitoring illegal goods and services, analyzing complaint data, and tracking risky business behaviors. Additionally, enhancing public services via the 1166 hotline accessible 24/7, developing the “OCPB Connect” chatbot, and linking complaint systems with the Traffy Fondue platform to facilitate reporting and continuous status tracking.
Fifth, the OCPB operates as a white organization adhering to good governance principles, focusing on honesty, transparency, accountability, and citizen-centered service, free from corruption, discrimination, and conflicts of interest.
“Driving the OCPB Plus policy must ensure that people can truly access protection not only legally but practically, based on principles of speed, transparency, and fairness,” Ms. Supamas said.
Citizens affected by issues with goods or services or seeking consultation can contact the OCPB hotline at 1166, use the OCPB Connect application, or visit www.ocpb.go.th, available 24 hours a day.