The third phase of “Thai Help Thai” sees the Prime Minister send mobile markets to all 878 districts nationwide to alleviate hardship and reduce living costs.
On 16 May 2026, Ms. Lalida Pertwiwatana, Deputy Spokesperson for the Prime Minister’s Office, revealed that the government, led by Prime Minister and Minister of Interior Anutin Charnvirakul, is pushing forward the “Thai Help Thai: Reduce Burden, Cut Living Costs” project continuously. Recently, the Department of Provincial Administration under the Ministry of Interior collaborated with the Department of Business Development, modern wholesale and retail stores, local entrepreneurs, and the mobile market network to hold the third nationwide event simultaneously across all 878 districts. The initiative aims to ease living expenses and improve access to essential goods for citizens throughout the country.
The third phase of this activity received overwhelming public response, with over 200,000 people shopping and generating more than 26 million baht in economic circulation within grassroots economies during this round. It immediately helped reduce citizens’ expenses by over 5.77 million baht. Combining results from phases one through three, the project has stimulated consumer spending exceeding 86.96 million baht and saved citizens over 19.44 million baht. This measure plays a key role in boosting liquidity for small entrepreneurs, community shops, SME groups, and OTOP products, while concretely helping citizens lower their daily living costs.
Statistics from the event show that the top five provinces by cumulative spending were Surin, Chonburi, Chiang Mai, Saraburi, and Ang Thong. The districts with the highest spending were Mueang Saraburi in Saraburi Province; Phanat Nikhom in Chonburi Province; Mueang Nonthaburi in Nonthaburi Province; Mueang Ratchaburi in Ratchaburi Province; and Mueang Phuket in Phuket Province. The most popular products in modern wholesale and retail outlets included cooking oil, eggs, laundry detergents, fabric softeners, and rice. For OTOP products, favorites were food items, household goods, textiles and clothing, beverages, and herbal products. Other community products that sold well included fresh food, snacks and bakery items, beverages, agricultural products, and processed foods.
Ms. Lalida concluded by stating that the government prioritizes the ongoing care of citizens’ livelihoods, especially by leveraging the mobile market network and community-level distribution channels as key mechanisms. This ensures citizens can conveniently and quickly access essential goods at fair prices, while also generating income for local entrepreneurs, farmers, and community enterprises nationwide. Moving forward, the government will continue measures to reduce living costs alongside creating economic opportunities for all groups, aiming to support strong and sustainable growth of the grassroots economy.