The government supports the Phanom Phrai Rocket Festival in Roi Et province as Thai Soft Power, elevating Isan cultural heritage to generate economic value and national pride.
On 1 June 2026, Major Pattdarasmit Thongsaluaykorn, Deputy Spokesperson of the Prime Minister's Office, revealed that the government places great importance on promoting Thai traditions and culture as Soft Power that reflects national identity and can be sustainably developed into economic and tourism strengths. This is especially significant during Visakha Bucha Day, a major Buddhist holiday when Thai people collectively honor the Buddha's virtues, preserving religious, cultural values and community unity.
The 2026 Phanom Phrai Rocket Festival in Roi Et is one of the Northeast's key traditions, reflecting deep cultural roots, beliefs, and community wisdom passed down through generations. The festival originated from community efforts to engage in religious activities, merit-making, and expressions of faith, later evolving into a prominent cultural festival widely recognized today.
The "rocket" is not merely a symbol for invoking rain according to ancient beliefs; it is a cultural heritage reflecting the bond between people's way of life and Buddhism. It serves as a space to learn local wisdom, craftsmanship, performing arts, and fosters cooperation among community members of all ages.
The government views the Rocket Festival as an example of transforming cultural and faith capital into modern value, especially during Visakha Bucha Day. This occasion provides an important opportunity to promote the "Thai Buddhist way" and local identity to the international community through a festival that embodies faith, creativity, and community strength—the essential foundation of Thai society.
The Rocket Festival is not only a celebration of the Isan people but a cultural heritage of all Thais. It is Soft Power that reflects devotion to Buddhism alongside community wisdom and creativity. The government is ready to support the development of such valuable Thai traditions to the global stage, aiming to generate income, spread opportunities to local areas, and instill pride in Thai identity among new generations.