The "Super Poll" indicates that 63.7% of Thais approve the TH-AI Passport, but with conditions that it must be transparent, truly assist citizens, and show tangible results.
On 5 June 2026, Dr. Chanwit Ariyaworanan, acting director of the Super Poll Research Institute, presented a survey on public demand for AI. The study sampled 1,143 individuals from various professions nationwide between 2 and 4 June 2026. The survey found that 91.2% of respondents had heard of or knew about AI before, while only 8.8% had not. This figure reflects that AI is no longer distant from the public but has become a contemporary issue widely recognized by most people.
Regarding the level of understanding of AI, 39.4% reported they understood AI well, and 51.8% said they had some understanding, totaling 91.2% with at least some awareness or comprehension of AI. Meanwhile, 8.8% had never heard of or did not know AI. This indicates that Thailand already has a base level of AI awareness but needs to elevate it from mere "recognition" to "safe, practical, and beneficial use."
The survey also revealed that in the past six months, 30.7% of people used AI regularly, 41.8% used it occasionally, and 27.5% used it minimally or not at all. This means that 72.5% have used AI at least sometimes, reflecting a significant transitional phase for Thai society from AI awareness to practical use in daily life, education, work, and careers.
As for public demand regarding AI use, the top priority is for the government to promote AI to increase income, reduce costs, and create business opportunities, supported by 91.7%. Next is promoting AI to boost economic and business competitiveness at 88.5%, equal access to AI knowledge and use at 87.2%, promoting AI for education, learning, and upskilling the Thai workforce at 85.3%, using AI to ensure public safety at 83.1%, applying AI to protect vulnerable groups such as young children, youth, the elderly, and persons with disabilities at 81.6%, using AI for national security and long-term economic stability at 80.5%, and employing AI to reduce social media hatred at 76.8%.
Notably, this survey carries significant social science implications because it shows that the public does not view AI merely as a new technology but as a tool for livelihood, economy, equality, education, safety, and national security. In other words, AI is seen by the people as a "quality of life development tool" rather than just a "technical instrument."
Interestingly, regarding the assistance people want if the government supports AI, 48.9% want financial aid or AI coupons, 47.3% want AI training, 41.6% want community AI learning centers, 39.8% want additional training or learning support, and 32.7% want AI user advisors for the public.
These findings reflect that people do not only want technology distribution but also a comprehensive support system including initial funding, knowledge, community learning spaces, and advisors to help citizens effectively use AI—especially for the general public, farmers, small entrepreneurs, workers, students, the elderly, and vulnerable groups.
Significantly, the study found that 63.7% of the public agree the government should promote AI use through the TH-AI Passport. Of these, 33.6% support advancing the project under principles of transparency and accountability, and 30.1% favor proceeding with some adjustments. Meanwhile, 23.4% want more information before deciding, and 12.9% believe the project should be canceled.
The survey also shows that many citizens are willing to support the TH-AI Passport concept if the project follows transparent, verifiable terms of reference (TOR), with clear indicators and public reporting. Success should not be measured by activity counts or budget spending alone but by the real outcomes citizens receive.
Synthesizing all findings, Thai citizens are sending five key signals to policymakers.
First, AI has become close to the public, as over 9 in 10 know about AI and more than 7 in 10 have used AI in the past six months.
Second, citizens want AI to primarily address livelihood concerns, especially increasing income, reducing costs, and creating business opportunities.
Third, the public desires equal access to AI to prevent it from becoming a tool that widens the gap between urban and rural people or between those with and without opportunities.
Fourth, citizens see AI as a tool to develop people, including education, lifelong learning, and upskilling the Thai workforce.
Fifth, the public demands that the TH-AI Passport project operate transparently, be accountable, and have measurable, tangible outcome indicators.
The policy recommendation from this survey is that the government should drive the TH-AI Passport as a "National Human Capital Development Policy" rather than merely a technology project. It should set five main goals: first, increase citizens’ income; second, reduce costs and enhance competitiveness; third, ensure equitable AI access; fourth, develop education and workforce skills; and fifth, establish governance that is transparent and accountable.
Super Poll Research Institute suggests that TH-AI Passport’s success should be measured by actual outcomes for people, such as whether citizens have increased income through AI, farmers have reduced costs, small entrepreneurs have increased sales, students and workers have acquired new skills, and vulnerable groups have accessed new opportunities.
In summary, this survey shows that the public does not reject AI but wants AI that genuinely improves lives, careers, and incomes, and demands government policies that are transparent, accountable, and truly beneficial to the people, society, economy, and national security.