Supamas is taking serious action after discovering protein content in shredded chicken breast products does not match labels and that advertisements are exaggerated. She has ordered the Consumer Protection Board (CPB) and the Food and Drug Administration (FDA) to summon businesses for clarification and conduct strict inspections of both labels and advertising.
On 18 June 2026, Ms. Supamas Isarapakdi, Minister attached to the Prime Minister's Office and supervisor of the Consumer Protection Board (CPB), ordered the CPB to investigate the facts regarding shredded chicken breast products reported on social media to have protein content inconsistent with their labels. This investigation is in cooperation with the Food and Drug Administration (FDA), following government policy under Prime Minister Anutin Charnvirakul's leadership, emphasizing consumer health protection.
Ms. Supamas said these products are popular among health-conscious consumers, including fitness enthusiasts, weight controllers, and those monitoring sugar intake. Thus, the protein amount and nutritional information on labels are crucial for purchasing decisions. If the label information is inaccurate, it directly affects consumers' rights.
"I place special importance on health products because buyers in this category are intentionally caring for themselves; some are patients who must control their diet as prescribed by doctors. If the label states one thing but the product differs, it is an exploitation of consumers that is unacceptable. Therefore, I have instructed the CPB to expedite fact-finding and work closely with the FDA."
Mr. Pradermchai Boonchuaileua, advisor to the Minister attached to the Prime Minister's Office, stated that the CPB has sent letters inviting the relevant businesses to clarify facts to officials on 24 June 2026 and is coordinating with the FDA to jointly investigate and take legal action as appropriate.
Mr. Ronarak Phulphiphat, Secretary-General of the CPB, explained that responsibilities are divided by agency authority. Issues regarding labeling and advertising of food benefits, quality, or properties fall under the FDA according to the Food Act 1979. If quality or nutrient content is found to be below the label beyond legal limits, it may be considered counterfeit food, punishable by imprisonment from six months to 10 years and fines from 5,000 to 100,000 baht. Advertising and sales promotions, such as discount campaigns, fall under the CPB per the Consumer Protection Act 1979. Both agencies will integrate their inspections.
Ms. Supamas concluded by saying consumers have the right to products that match all advertising and label details. She affirmed that the CPB will not allow anyone to exploit health claims for profit at the public's risk. Offenders will face legal consequences. She advised consumers to check labels, food registration numbers, and nutritional information before purchasing, keep evidence of purchases and advertisements, and report any suspicious products with misleading labels or advertisements to the CPB hotline at 1166, the OCPB Connect app, the website ocpb.go.th, or the nationwide Damrongtham Centers. Food and label issues can be reported to the FDA hotline at 1556.