The government invites the public to attend the final phase of OTOP Midyear 2026 until 28 June, encouraging use of the “Thai Chuey Thai” scheme and offering free concerts. Sales over five days have surpassed 438 million baht.
On 26 June 2026, Ms. Lalida Pertwiwatthana, Deputy Spokesperson for the Prime Minister's Office, announced that the OTOP Midyear 2026: OTOP NEXT INSPIRATION event has received enthusiastic public response. Over the first five days (20–24 June 2026), accumulated sales reached 438,718,287 baht, reflecting public confidence in supporting OTOP products and continuously generating income for entrepreneurs and communities nationwide.
The Deputy Spokesperson stated that the event gathers quality OTOP products from all 77 provinces, with more than 2,500 booths covering food, beverages, textiles and garments, household items, home decorations, herbal products, and lifestyle goods. The highest sales category is textiles and garments, accounting for 60.6%, followed by food at 21.8%, household items at 12.4%, beverages at 2.5%, and non-food herbal products at 2.4%.
The government invites the public to take advantage of the event's final phase to select Thai wisdom products, using the “Thai Chuey Thai Plus 60/40” scheme at all booths. Visitors can also enjoy promotional activities and flash sales held throughout the event to help reduce expenses for consumers and boost income for OTOP entrepreneurs nationwide.
Additionally, on 27 June 2026, the Community Development Department, in collaboration with the Department of Corrections, will present a special entertainment treat with a free mini concert by “Sek Loso,” Thailand’s legendary rock artist, starting at 13:00 at the main stage in Challenger Halls 1–3, IMPACT Muang Thong Thani, to add excitement and attract more people to support OTOP products.
In the evening at 18:00, there will be a concert by Ekachai Sriwichai on 27 June, followed by a closing performance by Earth Patravee on 28 June. Both concerts will be free for the public throughout the event.
OTOP Midyear 2026: OTOP NEXT INSPIRATION runs until 28 June 2026, from 10:00 to 21:00 daily at Challenger Halls 1–3, IMPACT Muang Thong Thani. The government encourages the public to support quality OTOP products from across the country, back Thai entrepreneurs, generate community income, and collectively drive sustainable growth in the grassroots economy.