Introducing the profile of Jinnarat Sampanrat, spouse of Arsit Sampanrat, Permanent Secretary of the Ministry of Interior, who holds an impressive position as Chief Operating Officer of a global media agency group.Tags: [profile, Ministry of Interior, media executive, leadership]
On 28 June 2025 GMT+7, the Ministry of Interior has been experiencing intense turmoil, rivaling Thailand's climate, with daily controversies ranging from the Phuket mafia to the phrase "Deputy Governor Seafood," leading to the reassignment of provincial governors and their deputies. Additionally, leaked chat messages saying "Help Namngern" linked the Phuket provincial secretary and the Director-General of the Department of Provincial Administration. Most recently, allegations of corruption in the civil service and local government employee examinations prompted Mr. Arsit Sampanrat, Permanent Secretary of the Ministry of Interior, to urgently clarify the background of his wife, Mrs. Jinnarat Sampanrat, affirming she is not involved. He also insisted that both he and his wife have served with integrity throughout their careers, advancing through merit to positions such as Governor of Lamphun and Tak provinces, Deputy Permanent Secretary, Director-General of the Department of Provincial Administration, and Permanent Secretary. Notably, his wife has gained recognition working for international companies.Tags: [Ministry of Interior, corruption allegations, civil service, personnel transfers]
Mrs. Jinnarat Sampanrat, formerly named Jirawan Tachangamwong, nicknamed "Tai," is the wife of Mr. Arsit Sampanrat, Permanent Secretary of the Ministry of Interior, who is set to retire in 2031. She currently holds the position of President of the Ministry of Interior Housewives Association by virtue of her role as the Permanent Secretary’s spouse. The couple has one daughter.Tags: [biography, family, Ministry of Interior]
Mrs. Jinnarat is a capable woman who completed lower secondary education at Saint Francis Xavier Convent School and upper secondary at Triam Udom Suksa School. She then earned a bachelor's degree in Journalism and Mass Communication, majoring in Advertising with a minor in English, followed by a master's degree in Marketing (MIM English program), both from Thammasat University.Tags: [education, Thammasat University, advertising, marketing]
Currently, Mrs. Jinnarat serves as Chief Operating Officer (COO) of Omnicom Media Thailand, a global media agency group. She plays a key role in driving organizational growth by developing human potential, enhancing organizational capabilities, and applying data, technology, and innovation to create business value for clients amid continuous change.Tags: [career, media industry, leadership, innovation]
Over more than 25 years in media, marketing, and brand communications, she has contributed to the growth of leading organizations and brands in Thailand and the region. Her experience spans consumer goods, retail, telecommunications, automotive, finance, and services sectors. She specializes in connecting business strategy, consumer insights, and media potential to deliver business results and sustainable growth.Tags: [experience, marketing, business growth, media strategy]
Additionally, Mrs. Jinnarat serves as Vice President of the Media Agency and Business Association of Thailand (MAAT). She is involved in promoting professional standards, developing personnel capabilities, and fostering collaboration among businesses, industries, and academic institutions to support Thailand’s media and marketing sectors. She is also a frequent speaker, panelist, and mentor at business, marketing, and leadership forums, sharing expertise in business growth, organizational transformation, leadership, and the future of the data-driven media industry.Tags: [professional associations, mentorship, leadership, media industry]
