The government revealed that from January to July 2026, authorities seized 1,471 online copyright-infringing items. They are intensifying efforts using four mechanisms to block counterfeit goods and online copyright violations, linking IP data and expanding financial trail investigations.
On 6 September 2026, Ms. Lalida Perviwattana, Deputy Spokesperson of the Prime Minister's Office, stated that the government is advancing efforts to protect consumers and honest businesses from counterfeit goods and intellectual property infringements in the online market. Under the supervision of Ms. Supachai Suthammanont, Deputy Prime Minister and Minister of Commerce, the Ministry of Commerce has assigned the Department of Intellectual Property to work closely with rights holders and online platform providers to implement four key mechanisms. These include blocking infringing websites and live streams, real-time IP data linkage, developing proper store authorization guidelines, and investigating financial routes to trace networks behind violations.
Between January and July 2026, relevant agencies have prosecuted 140 online intellectual property infringement cases, seizing a total of 322,077 items valued at 104,344,850 baht. They also suspended sale of 1,471 infringing items on online platforms, reflecting an enhanced crackdown shifting from removing counterfeit goods from the market to preventing and disrupting violations at their source.
Ms. Lalida explained that the collaborative approach involves four key areas. First, blocking websites and live broadcasts containing copyright-infringing content. The Department of Intellectual Property will coordinate with the Ministry of Digital Economy and Society and related agencies to suspend or remove illegal content, especially unauthorized distribution of movies, music, and copyrighted works through websites or online live streams.
Second, developing a system to link intellectual property data with platforms via Real-Time API. This will enable platforms to more quickly verify information when screening stores and products, such as application numbers, rights holders' names, application status, and product lists. This system is currently under development with details being finalized.
Third, developing guidelines to certify stores authorized to use intellectual property rights properly. Discussions are underway with platforms to create an "IP Verified" mark for stores verified for intellectual property compliance. This aims to help consumers make informed decisions and support businesses operating legally. The criteria are still being developed, and the certification is not yet implemented across all platforms.
Fourth, enhancing law enforcement from merely arresting sellers to expanding investigations to networks behind infringements. This involves coordinating with law enforcement and anti-money laundering agencies to trace financial routes and connect to suppliers, importers, beneficiaries, and related parties. This approach aims to disrupt infringement networks at their origin, not just remove detected infringing products from platforms.
“The government wants the online market to be a trustworthy space where consumers can shop with confidence. At the same time, legitimate businesses should not be disadvantaged by competition from counterfeit or infringing goods. Addressing this problem requires a comprehensive system—from detecting and suspending listings, linking data for faster verification, to tracking financial routes and expanding investigations to networks behind infringements,” Ms. Lalida said.
Currently, the Department of Intellectual Property uses cooperation mechanisms under memoranda of understanding with online platforms, including the Notice and Takedown procedure, to receive reports, verify, and suspend suspected infringing listings. The Real-Time API linkage and the IP Verified certification are mechanisms under development, requiring clear criteria and defining participating platforms before implementation.
Ms. Lalida added that the public and rights holders who find sales of goods or content suspected of intellectual property infringement can report tips to the Intellectual Property Crime Suppression Division, Department of Intellectual Property, at 0 2547 4702, hotline 1368, or via the department’s website. Reports can also be made through cooperating platforms including Shopee, Lazada, TikTok Shop, LINE, and Nex Gen Commerce.
Before purchasing goods online, consumers should verify store names, product details and prices, reviews, return policies, and keep purchase evidence. They should not assume stores without the IP Verified mark are illegal, as this certification is still being developed and criteria finalized before official use.