Minister Supamas has teamed up with network partners to sign two MOUs aimed at enhancing consumer protection work, regulating influencers' product reviews and live sales to ensure responsible, accurate, and transparent practices, and preventing exaggerated advertising.
On 10 Sep 2026 GMT+7, at the Centara Life Hotel, Government Complex and Convention Center in Chaeng Watthana, Bangkok, Ms. Supamas Isarapakdi, Minister attached to the Prime Minister's Office and supervisor of the Consumer Protection Bureau (CPB), chaired and witnessed the signing of two MOUs to elevate effective consumer protection efforts. These focus on responsible advertising by influencers and promoting honest SMEs to build consumer confidence. Attending were Dr. Patcharin Samsiripong, Secretary to the Minister attached to the Prime Minister's Office; Mr. Ronarong Poolpipat, Secretary-General of the CPB; Mr. Thitinan Singha and Mr. Saran Rakpao, Deputy Secretary-Generals of the CPB; Police Colonel Kampol Rattanaprateep, Deputy Commander of Metropolitan Police Division 1, serving as Special Operations Adviser to the CPB; Mr. Supree Thongphet, Chairman of the Thai SME Council; representatives from five advertising network organizations; SME executives; and SME association representatives.
Ms. Supamas said Prime Minister Anutin Charnvirakul prioritizes protecting citizens from unfair product and service consumption, emphasizing the prevention of exaggerated advertising and opaque transactions. She instructed the CPB to take proactive action to prevent problems starting from advertising information that the public receives, while supporting entrepreneurs to conduct business correctly and fairly. This includes collaborating with partners through signing two MOUs: one on responsible advertising (Memorandum of Understanding: MOU) for influencers between the CPB and advertising businesses; and another MOU on elevating a fair market for consumers and honest SMEs between the CPB and the Thai SME Council. Both collaborations aim to establish shared standards among government, business, and professional associations.
The key points of the MOU on responsible advertising for influencers between the CPB and five network organizations focus on raising advertising standards to be accurate, transparent, and respectful of consumer rights. It promotes self-regulation alongside law enforcement, urging stakeholders to take responsibility for published information and clearly disclose commercial objectives to consumers.
“Today’s advertising includes reviews, live broadcasts, linked product sales, or AI-generated content. Consumers need to know if the content they view has commercial intent. Therefore, influencers and creators must clearly disclose this and present factual information without exaggeration or misleading claims, so the public has accurate information before making purchase decisions,” Ms. Supamas said.
The MOU with the Thai SME Council aims to elevate a fair market for consumers and honest SMEs by developing a Trusted SMEs certification system, enabling consumers to confidently purchase goods and services. It also establishes a rapid, fair, and accessible dispute resolution mechanism, along with training, consultation, and manuals to help small entrepreneurs comply with laws properly and reduce the risk of unintentional violations.
“Entrepreneurs need to know how to comply correctly. The CPB must provide knowledge and practical support. At the same time, consumers should have easy and fair access to problem resolution. I will push for this cooperation to be effective in practice to ensure consumers are protected and honest businesses gain trust and growth opportunities.”
