Consumer behavior has changed."True Shopping"can no longer continue, ending a 14-year business run while committing to fully settle debts with partners within 30 days.
On 1 April 2026, reporters noted that the Facebook page "TrueShopping" posted an announcement."True Shopping"is ending its 14-year home shopping business. It thanked customers and partners for their trust, pledged full support for partners and employees, and committed to paying all outstanding debts to partners in full within 30 days.
It stated that True GS Company Limited, the operator of"True Shopping"announces the termination of True Shopping operations after more than 14 years of continuous service to customers and partners.
Over this period, True Shopping has received strong support from customers and all partners. The companyexpresses gratitudefor the trust and cooperation extended throughout. The business closure is due to changing market conditions, especially consumers shifting toward digital platforms, and intensified industry competition.
Although the company is ceasing operations, it remains fully committed to properly and fairly supporting partners and employees. Regarding partners with outstanding debts from inventory held by the company, it confirms a plan to pay 100% of the owed amounts to all partners. The company has issued notices of business closure and repayment plans to all partners equally. Full payment is expected by the end of April 2026. The company has already coordinated the necessary steps.Actions are underway.
Regarding employees, the company is providing appropriate care and support to help them transition smoothly to new opportunities.This support will continue.
Source: Facebook TrueShopping - Shop Right, Know You