Stanley 1913, a global lifestyle brand known for its distinctive design and reliable quality, has announced a partnership with ZO&FRIENDS, a character brand cherished by fans worldwide created by IPX in collaboration with G-DRAGON. Renowned for stories that promote positivity and foster strong bonds with fans, the two brands have come together to convey happiness in daily life through a new collection that blends Stanley 1913’s innovative insulated tumbler technology with the imaginative allure of the ZO&FRIENDS universe.
Following success with various special collections that linked Stanley 1913 to culture and creativity, the brand is set to create a new phenomenon with ZO&FRIENDS by featuring the character ZOA, an adorable cloud cat who embodies a slow-living lifestyle. Though seemingly indifferent, ZOA is warm and caring inside. This character is showcased on Stanley’s popular insulated tumblers, featuring unique daisy graphics inspired by ZOA’s persona, collectible accessories, and special packaging design. The collection combines practical function with character storytelling to create stylish, expressive items that brighten everyday life.
This collection reimagines four of Stanley 1913’s best-selling products through the perspectives and characters of ZO&FRIENDS, including:
To add charm and collectibility, the Stanley 1913 x ZO&FRIENDS collection also includes specially designed character accessories, such as handle decorations featuring character motifs. Limited-edition items are sold alongside select products, allowing fans to customize their favorite tumblers and celebrate their beloved ZO&FRIENDS characters.
Additionally, the exclusive new collection features special packaging and limited-edition gift boxes inspired by ZOA’s dreamy sky world, enhancing and deepening the storytelling experience.
Celebrate the official launch of the Stanley 1913 x ZO&FRIENDS collection in Thailand, available first at the Pop-up Store in Siam Center from 16 to 25 October only.
"Stanley 1913 has always aimed to connect with consumers through culture and creativity," said Union Chang, General Manager for the Asia-Pacific (APAC) region. "This collaboration reflects our intention to be part of every moment of consumers’ lives by combining crafted design, functional features, and everyday carry items that perfectly suit today’s lifestyle."