Standing firm and growing in today’s fiercely competitive fashion market is no easy feat. Yet for Yuedpao, a Thai lifestyle fashion brand, it has created a phenomenon by emphasizing its strength through the familiar slogan “Stretch but don’t sag,” now entering its seventh year.
Today, Yuedpao enjoys strong consumer support with over 90 branches nationwide and seven online channels collectively followed by more than five million people. This success has led to a major milestone this year, as the brand aggressively advances to elevate Thai brands to international standards.
Recently, Yuedpao unveiled Thailand’s largest flagship store at Fashion Island Mall, Caribbean Zone, 1st floor. With a budget exceeding 30 million baht, it transformed over 763 square meters into a full-fledged “Stretch but don’t sag” universe.
Tanongsak Saeiao, CEO of Reummai Co., Ltd., announced the vision that despite fierce competition from international brands, Yuedpao continues steady growth. This large branch opening marks a crucial step in delivering new experiences, preparing the Thai brand for future global expansion.
Behind this major step are four “stretch” strategies Yuedpao uses to challenge global brands. The first is “stretching” its largest branch nationwide by choosing Fashion Island Mall as a strategic location to reach a broad consumer market, offering products covering all lifestyles and delivering exclusive flagship store experiences to integrate the brand more closely into consumers’ lives.
The second strategy is “stretching” its customer groups and age ranges to broaden its consumer base across all genders and ages, aligning with the mall’s primary target groups of teenagers and families. Yuedpao expands beyond youth fashion to include apparel for children, students, working adults, and seniors, truly meeting multigenerational needs.
The third strategy is “stretching” its product range to cover every lifestyle. The flagship store is clearly divided into eight zones: workwear, activewear, men’s clothing, women’s clothing, children’s clothing, various styles of jeans, lifestyle products, and accessories—allowing consumers to conveniently shop for every daily activity all in one place.
The final strategy is “stretching” experiences and service innovations by introducing a highlight DIY zone where customers can design personalized clothing using techniques like screen printing, heat transfer, or embroidery, choosing patterns and text as they wish. Additionally, a self-checkout area enhances convenience and speed, perfectly matching digital-era shopping habits.
Inside the flagship store, five fan-favorite products are showcased fully: first, the Ultra Flow Collection emphasizing agility and lightness for active lifestyles; second, the Ultrasoft Oversize Timeless T-shirt offering soft comfort for daily wear; third, The bagg, a minimalist bag packed with versatile functions; fourth, the Ultimate Stretch collection featuring workwear with 360-degree stretch fabric technology; and fifth, Sleep Mode pajamas designed for genuine relaxation.
Announcing the opening of this largest flagship store is just the starting point of a roadmap toward becoming a global brand. Yuedpao plans to expand its flagship model to four more strategic locations within one year, proving that this brand, founded by young entrepreneurs in late 2018, is more than just apparel—it’s an inspiring brand confident in its potential, ready to “stretch” forward endlessly.
Experience the new dimension of Yuedpao at the country’s largest flagship store today at Fashion Island Mall, Caribbean Zone, 1st floor. Follow the latest updates and new collections on Yuedpao’s Facebook, Instagram, and website yuedpao.com.
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