Tracing the business empire of the “Poo-Deaw” meatball brand before the end of their 29-year love story—a pioneering model of celebrity entrepreneurship that began from zero.
From life partners to business partners who once jointly built the widely recognized "Poo-Deaw" pork meatball brand, their story extends beyond a romance in the entertainment industry. It also includes their role as entrepreneurs who started from nothing, gradually building their business and overcoming obstacles to grow into a full-fledged enterprise.
The Thairath Online special reporting team retraces the intertwined journey of "Poo-Deaw"’s love life and business path—stories of attachment, effort, and investment over decades that led them to the point where society came to know them.
In another aspect of their lives, the two were not only husband and wife but also business partners who jointly built a small empire with their own hands through the “Poo-Deaw” pork meatball business.
The "Poo-Deaw" pork meatball business started by taking their meatballs to sell at a booth at the Red Cross Fair. That day, consumer response exceeded expectations, with sales soaring, which made them see a market opportunity and believe that the meatball business could be developed into a long-term income source.
From a small market test to a major investment decision, they spent money purchasing a full set of production machinery—pork grinders, meat mixers, and meatball forming machines—to control production quality themselves. They spent over a year experimenting, adjusting recipes, and developing flavors until they created their unique meatball formula under the “Poo-Deaw” brand.
Once the foundation was stable, the business gradually expanded to provinces such as Uttaradit, Satun, Phuket, Chonburi, and Si Racha. Early transportation relied on regular buses, while in Bangkok, their own vehicles handled distribution. They also offered opportunities for interested parties to resell with an initial investment of only a few thousand baht, allowing the brand to grow through many small retailers.
For over 10 years, the "Poo-Deaw" pork meatball business became a source of pride for both, resulting from their hard work, willingness to take risks, and mutual trust. Until 2020, Poo announced she had decided to sell the meatball factory, though she retained the recipe, citing her advancing age and reduced physical strength as reasons to change life direction. She shifted to other businesses, including selling her daughter's products, imported goods, and investments in gold and stocks.
However, their seemingly stable marital path faced a turning point when Poo revealed she learned the truth about another side of Deaw’s relationship that had been ongoing for a long time. This revelation shocked and deeply saddened her because she had previously believed everything had ended.
The situation became even more painful when Poo confronted the other woman directly while visiting Deaw during his stroke treatment. The scene that unfolded that day became an unforgettable moment for her. Ultimately, Poo decided to end their relationship and separate to live with her daughter.