Six strategies from foreign e-commerce platforms captivate customers by fulfilling consumer demands, encouraging them to continue using the service.
Today, numerous e-commerce platforms cater to diverse consumer needs, but the key is to make customers loyal, use the service continuously, and return repeatedly. The Thairath Online special news team spoke with Thanawat Malabuppha, CEO of Priceza Co., Ltd. and Honorary President of the Thai E-Commerce Entrepreneurs Association, on this topic. They identified six e-commerce platform strategies that often keep customers coming back.
Product prices must be low, though not necessarily the lowest, but they must offer good value with promotions that feel "worth it," such as discount codes, Flash Sales, or free shipping coupons.
Platforms should offer a diverse range of products all in one place to meet every need, so customers don't waste time searching on other platforms.
Products sold on the platform must be of good quality and exactly as described.
Time is crucial nowadays, so faster delivery is a competitive advantage. Delivery competition has intensified, ranging from within 24 hours to as fast as one hour.
Platforms must have effective marketing to encourage consumers to buy, such as short review clips and hiring KOLs to promote products. Frequent exposure often creates desire.
After-sales service must be efficient, with quick problem resolution, prompt answers to inquiries, and fast product returns.