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Why Gold Salueng Has Become a Popular Choice for Thais in the New High Gold Price Era

Interview12 Aug 2026 17:52 GMT+7

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Why Gold Salueng Has Become a Popular Choice for Thais in the New High Gold Price Era

With gold prices reaching tens of thousands per baht, "gold salueng" has thus become the answer.

In an era where gold prices continue to soar, walking into a gold shop to buy a 1-baht gold bar requires a large sum of tens of thousands of baht, which can affect the liquidity of daily wage workers or typical salaried employees.

This situation has clearly changed consumer behavior. Gold salueng (weighing 3.79 grams or one-quarter of 1 baht) has become a star in the current Thai market for accumulation and investment.

Three main reasons why Thais prefer "gold salueng" over "gold baht".

1. Easy to buy without impacting liquidity.

With a few thousand to low ten-thousand baht, one can buy gold salueng immediately without waiting months to save a large amount, which risks gold prices rising out of reach. Starting with salueng enables faster entry into the gold market.

2. Greater financial flexibility.

If an emergency arises, selling or pawning 1 salueng can provide the necessary cash without having to sell a whole 1-baht gold bar, thus preserving most of your gold and incurring less pawn interest.

3. Builds saving discipline.

Buying gold salueng gives a feeling of frequent "saving success" compared to aiming to save for a whole baht. Collecting salueng pieces one by one until four pieces equal 1 baht helps encourage long-term saving discipline.

Clearing doubts: Is buying gold salueng better priced or more profitable to resell?

In short, by "cost per gram," gold salueng does not have better pricing than gold baht but offers "opportunity and a starting point" instead.


The reality about "making fees / casting fees".

For gold salueng, making or casting fees are charged per piece. Gold shops charge these fees separately for each piece, whether for jewelry or bullion.


Buying 4 salueng pieces incurs fees 4 times. If you buy 4 pieces of gold salueng to make up 1 baht, you pay making/casting fees 4 times, which cumulatively is higher than buying 1 baht of gold at once.


Resale price: Small-weight gold jewelry, when sold back, is deducted for wear and fees according to the Gold Traders Association standards, and these deductions are more noticeable for gold salueng than for larger gold bars.


Four techniques to accumulate “gold salueng” profitably without losing to casting fees.

1. Choose to combine "gold salueng bars" instead of jewelry.

If your goal is investment or accumulation for profit, buy gold bars sized 1 salueng because their casting fees are much lower than jewelry making fees (approximately 100–300 baht per piece), and they are not deducted for wear when sold back like chains or rings.

2. Use dollar-cost averaging (DCA) through an "online gold saving system" before redeeming physical gold.

Instead of going to buy gold salueng at a shop every month, save gold online through trusted gold shop apps such as Huasengheng, Mae Thongsuk, or MTS.


Gold salueng’s advantage is that DCA can be done starting with only a few hundred baht.


Once you accumulate 1 salueng or 1 baht weight, you can exchange it for real gold bars. This method reduces multiple small casting fees.


3. Buy from and sell back to the same shop.

Standard gold shops usually offer better buy-back prices for gold originally sold by them (with logo or certificate). Regularly accumulating gold salueng from the same shop helps reduce the price difference and loss on resale.

4. Hold long-term (Long-term Holding).

Because buying gold salueng includes hidden casting/making costs, short-term buying and selling for profit is difficult. It’s best to hold for at least 1–3 years or more, waiting for gold prices to rise enough to cover these costs.

For beginner collectors.

Turning to "gold salueng" is not unusual but a strategic adaptation to the current Thai economic situation. Although mathematically the casting fees are slightly higher than for gold baht, in terms of saving, "starting to save gold salueng today is better than waiting to have a large sum to buy gold baht when prices are even higher."