Ayawat Srivaddhanaprabha has made a decision regarding Leicester City's sharp decline in performance, amid fans calling for the club to be sold.
On 28 Jan 2026 GMT+7, Ayawat Srivaddhanaprabha, chairman of Leicester City, gave a recent interview to the English media following a crisis of confidence among fans unhappy with the current form that threatens their chances of promotion back to the English Premier League.
This year marks the 10th anniversary of Leicester City’s historic first Premier League title in the 2015-16 season. Currently, the club sits 14th in the Championship with 38 points, trailing second-place Middlesbrough—who occupy automatic promotion spots—by 17 points and sixth-place Wrexham—who hold playoff places—by 6 points.
The "Foxes" recently dismissed Spanish coach Martí Cifuentes, marking the fifth permanent manager change since 2023, when Brendan Rodgers was sacked after leading the team to FA Cup and Community Shield victories two years earlier.
Leicester City has faced recent turmoil including two relegations from the Premier League in the past three years, overspending beyond budget, and investigations into violations of the Profitability and Sustainability Rules (PSR), causing many fans to call for “Big Top” to step down.
Ayawat Srivaddhanaprabha admitted he has lost sleep over Leicester City’s performance and understands fans’ disappointment, saying, "I want to see true commitment from the players and results. When that doesn’t happen, I can’t sleep."
"It is both love and pain. Leicester is like my son, so I have to do everything right. Of course, a son can be stubborn, fail exams, cause headaches, be top of the class, graduate, have bad girlfriends, or good wives. You never know."
"So I feel the same way, but the love remains, and the responsibility remains. The first thing I do is identify the problems and fix them."
"I know what my father’s (the late club chairman Vichai Srivaddhanaprabha) plan was, so I want to continue that plan. Our vision is very clear: we want long-term success for the club."
"We have been in the Championship for three years, then promoted to the top tier. In nearly 16 years, we have won five trophies, been relegated twice, and played in Europe three times. It’s like a story, like a melodrama on Netflix."
Regarding fan dissatisfaction and whether there is consideration to sell Leicester City, Ayawat responded, "From the first day my father and I came here, we both loved football and the club. I still feel that way. I gave my first interview at age 25 saying I wanted to be here long-term."
"Selling the club is not a good solution. I need to make sure everything I have started here is complete before I leave. Right now, I must ensure the club is in a good state."
"Then, if a prince comes along, maybe yes, and the club might be like Manchester City... But I am confident the road ahead is long. I still love this place. I want to make the club successful again."