The Premier League has partnered with JAS and the British Embassy to jointly combat unauthorized football broadcast piracy in Thailand.
4 Sep 2026 GMT+7 – The Premier League held a reception in Bangkok together with JAS, the official broadcast rights partner, and the British Embassy in Thailand. Representatives from government agencies, law enforcement, and the media attended to emphasize their cooperation in preventing and cracking down on online copyright infringement while protecting consumers in Thailand.
The event highlighted the strong collaboration between the Premier League, JAS, the UK government, and Thai authorities, reaffirming their joint commitment to preventing and addressing intellectual property violations and promoting fans’ access to authorized Premier League broadcasts with the highest quality and security.
Attendees included representatives from the British Embassy, JAS, Thai government agencies, law enforcement, and industry stakeholders, all sharing a common goal to advance anti-piracy measures and consumer protection. The event also provided an update on recent progress in combating copyright infringement in Thailand.
Efforts encompass law enforcement operations and raids targeting illegal signal distribution linked to criminal networks, blocking piracy websites, and ongoing consumer education through the Boot Out Piracy campaign, which raises awareness about the risks and consequences of copyright infringement.
The reception also underscored the risks consumers face when accessing illegal streaming services, including cybercrime, scams, malware, and various frauds. Research commissioned by the Premier League previously found that pirate streaming sites pose significantly greater risks to consumers than legitimate online services. In Thailand, the most popular pirate sites are six times more likely to subject football fans to scams than legal platforms.
Both parties emphasized that revenue from legally authorized broadcast agreements plays a vital role in supporting the overall development of football, including grassroots football and community projects that benefit fans and stakeholders throughout Thailand. Choosing authorized services contributes to ongoing investment in football and supports the sport’s sustainable growth.
Stefan Sergot, Legal and Enforcement Director of the Premier League, stated: “Thailand is one of the Premier League’s key markets with a passionate football fan base, and we are proud to collaborate with JAS, the British Embassy, and Thai authorities to address the threat of copyright infringement.
“Piracy is not a victimless crime; it harms consumers, undermines legitimate businesses, and reduces revenue that should fund investment to develop football and the local economy. Equally important, fans accessing illegal broadcasts expose themselves to significant online security risks.
“We have seen encouraging results from recent enforcement actions, including the successful Baygonhero operator raid this week, and from our Boot Out Piracy campaign educating consumers about the dangers of piracy. These successes demonstrate what can be achieved when broadcasters, government agencies, law enforcement, and rights holders work together. We look forward to continuing this collaboration with our partners in Thailand.”
Dr. Sorach Asavaprapha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), said: “As the official Premier League broadcast partner in Thailand, JAS is committed not only to bringing world-class football closer to Thai fans but also to ensuring they watch matches through safe, reliable, and licensed platforms.”
“We are proud to collaborate with the Premier League, the British Embassy, and our partners in Thailand to enhance consumer protection, raise awareness of piracy risks, and promote responsible digital content usage.”
“Every time fans choose authorized services, they not only protect themselves but also help preserve the value of football and support the sustainable growth of the entire sports industry.”
Supporting legitimate services helps maintain football’s value and encourages ongoing investment in quality content, innovation, and long-term development of the sports ecosystem.”
Nicola Pollitt, British Ambassador to Thailand, stated: “The Premier League is beloved by millions of football fans in Thailand, and it is crucial that these fans access content through legal channels. Copyright infringement harms consumers, undermines investment, and diminishes the value of sports. The UK is pleased to support the collaboration between Thai government agencies, JAS, and the Premier League to protect intellectual property rights and ensure revenues continue to fund football and community projects benefiting fans across Thailand.”
The reception also showcased the Premier League’s anti-piracy program, one of the most comprehensive in global sports, combining advanced content protection with cooperation among broadcasters, industry groups, governments, and law enforcement worldwide. The Premier League continues to work closely with partners across Asia to disrupt illegal streaming networks and raise awareness of piracy’s risks to consumers.