A New Dimension! "LaLiga Thailand" Launches Retro Campaign Linking Fashion and Football","tags":["football","fashion","LaLiga Thailand","campaign"]},{
"LaLiga Thailand" gathered participants to revisit the past, kicking off the Retro Matchday campaign that blends football with fashion, featuring vintage-style broadcast graphics from 10-13 April. "tags":["LaLiga Thailand","Retro Matchday","football","fashion","broadcast graphics"]},{
"LaLiga Thailand" hosted the "LALIGA Retro Matchday: The Eternal Classics" event, bringing together sports media, influencers, and partners to preview the Retro Matchday campaign scheduled for 10-13 April during matchday 31 of LALIGA EA SPORTS and matchday 35 of LALIGA Hypermotion. The event also underscored the significance of the Thai football market to Spain’s LaLiga, which has had a representative in Thailand for over 7 years. "tags":["LaLiga Thailand","media event","football market","Thailand","campaign preview"]},{
On 9 April at Super Star Arena, Ladprao 80, LaLiga Thailand representative Anarak Na Bangchang invited sports media, influencers, and partners to a friendly football match, followed by discussions and a shared meal. Notable attendees included James La Liga, Ben Barca from Fans of Barca, Kwan La Masia, Real Madrid Thailand Fanclub, Somtuay White Youth, Tong Sui, and representatives from Thairath, T-Sports 7, Channel 7, Ari, Puma Thailand, the Spanish-Thai Chamber of Commerce, and the Spanish Embassy, totaling over 50 participants. "tags":["LaLiga Thailand","Super Star Arena","media","influencers","partners","football event"]},{
Anarak Na Bangchang, LaLiga Thailand’s representative, stated, "This retro campaign marks a new dimension for LaLiga by connecting the worlds of fashion and football. It showcases the history and identity of each club adapted to the present era through retro-style football jerseys, which are quite popular among Thai football fans." "tags":["Anarak Na Bangchang","LaLiga Thailand","retro campaign","fashion","football jerseys"]},{
The "Retro Matchday" campaign is part of LaLiga’s larger initiatives, 42 Legacies and 42 Way of Winning, aimed at preserving the unique identity of each club while enhancing fan experiences under the concept “A Living Legacy.” This links the past and present by adapting clubs’ historic values and identities to modern times. "tags":["Retro Matchday","LaLiga campaign","club identity","fan experience","A Living Legacy"]},{
During the Retro Matchday campaign, league teams will wear specially designed retro-style jerseys inspired by past eras or previous designs, including referee shirts and the matchday ball to be used in games. "tags":["Retro Matchday","retro jerseys","referee shirts","matchday ball","football apparel"]},{
This campaign uniquely blends football with fashion. The matchday jerseys were officially unveiled at the recent Madrid Fashion Week, a significant event in the fashion industry. "tags":["football and fashion","Madrid Fashion Week","jersey launch","Retro Matchday"]},{
In addition to jerseys and match balls, LaLiga will introduce vintage-style graphics during the broadcast of every game on the upcoming Retro Matchdays. Supplementary fan activities during the campaign include collaborations with football museums such as LEGENDS, The Home of Football, and social media content. "tags":["broadcast graphics","fan activities","football museums","social media","LaLiga"]},{
Those interested can follow Retro Matchday activities and content via LaLiga’s social media channels and watch live broadcasts of LALIGA EA SPORTS matchday 31 and LALIGA Hypermotion matchday 35 on beIN Sports and TrueVisions NOW from 10-13 April. "tags":["Retro Matchday","live broadcast","social media","beIN Sports","TrueVisions NOW"]}]}