JAS is preparing to adjust the package prices for the English Premier League season 2026-27.
On 26 March 2026, JAS announced plans to revise the package prices for watching the English Premier League in the 2026-2027 season.
Dr. Sorach Asawaprapa (Dr. Noi), Acting Chief Executive Officer of Jasmine International Public Company Limited (JAS), stated that the first season still incurred revenue losses.
When asked about the possibility of price changes for next season’s package, Dr. Sorach said it is likely. He added that any price increase will require discussions with the Premier League, but it won’t be a shock or a return to previous high prices.
Previously, AIS customers subscribed at 199 baht per month, while other/general customers paid 299 baht per month. Initially, next season’s starting price will be 299 baht for all customers.