
'IFMA' releases the Muaythai reality series The Challenger: Muaythai, available for viewing on Prime Video.
The International Federation of Muaythai Associations (IFMA) has continuously produced and aired Muaythai reality series. In 2025, they produced The Challenger: Muaythai, which premiered in November 2025 and is now set to air on Prime Video to reach over 250 million viewers worldwide. Additionally, the earlier series The Challenger: Battleground is also available on Prime Video in the United States and the United Kingdom.
The Challenger: Muaythai is a newly released series that portrays the cultural battles of the eight-limbed martial art. The series follows the lives of eight women and eight men who carry their dreams, wounds, and hopes. They push their bodies and minds to the limit, facing challenges that test not only their strength but also their identity, endurance, and will to rise again.
The content of this Muaythai reality series reflects life's struggles, showing the days we fall and honoring the fighters who push us to rise again.
Dato' Shah, president of the Malaysian Muaythai Association, stated that Langkawi becoming the home of such a global program is truly a blessing. The Challenger not only showcases the beauty of Muaythai but also reflects the 'spirit of Malaysia.' This series will inspire people of all generations, demonstrating that greatness comes from discipline, humility, and heart.
Stefan Fox, Secretary-General of IFMA and a key leader of the series, said Muaythai is not just technique; it embodies love, respect, sacrifice, and cultural memory. The Challenger brings this heritage to life, connecting the past warriors with the dreams of today's youth and celebrating the International Olympic Committee's (IOC) recognition of Muaythai both as a sport and an art. The production of this reality series features cinematic-level quality, intense emotional content, and the beauty of rituals, rhythm, and raw power. The Challenger: Muaythai offers the closest portrayal of Muaythai ever broadcast. This is a significant moment for IFMA, the World Muaythai Council (WMC), and the global Muaythai family. Malaysia is praised as a champion of culture, heritage, and world-class production.
Those interested can watch the Muaythai reality series The Challenger: Muaythai and The Challenger: Battleground on Prime Video. Witness the sacrifice, emotions, and indomitable spirit that define the journey of The Challenger, the contender for the ultimate Muaythai championship.