Singha reaffirms its success as a Global Sports Partnership by renewing its official partner contract with ONE Championship for another two years (2026–2027). This elevates the ONE LUMPINEE competition to become the world's most grand and modern "mega event" in Muay Thai, broadcasting the Thai martial art to sports fans in over 195 countries worldwide.
Mr. Voravud Bhirombhakdi, First Senior Executive Vice President of Boon Rawd Brewery Co., Ltd. and Co-CEO of Boon Rawd Trading Co., Ltd., a key figure behind negotiations with numerous global sports partners, revealed that this contract renewal is not only sports sponsorship but a serious push to bring Muay Thai onto the global sports stage. Today, ONE LUMPINEE is no longer just a Muay Thai event in Thailand but a platform followed by sports fans worldwide, with broadcasts reaching over 195 countries. This is a significant opportunity to showcase Muay Thai and the Singha brand to a global audience. Moreover, Singha is committed to creating opportunities for Thai athletes across generations to grow and demonstrate their skills internationally in various sports, including motorsports and golf, where Singha has helped Thai athletes reach the forefront globally.
Additionally, Singha has launched a major campaign called "Singha ONE Hit The Ring" to engage Muay Thai fans nationwide. The campaign features four world-class Thai fighters—Superbon, Rodtang, Tawanchai, and Rambo Lek—who will host events across a network of 23 leading Muay Thai gyms nationwide. The campaign seeks to select eight winners who will fly to Japan to cheer for Rodtang against Takeru in the historic ONE SAMURAI event, competing for a total prize pool exceeding 1,500,000 baht. Interested participants can apply from now until 31 March 2026 via Line: @SinghaONE or follow details on Facebook: Singha World of Sport.