Lisa Manoban, the global artist from BLACKPINK, has once again shaken the fashion and sportswear world after it was officially confirmed that she signed a partnership contract with the world-leading sports brand Nike.
This collaboration is a long-term partnership agreement, where Lisa will play a role in Nike's global campaigns across fashion, lifestyle, and street culture. Details regarding the contract's value and duration have not yet been officially disclosed.
Nike stated that Lisa clearly reflects the brand's identity through her dedication, creativity, and influence on young people worldwide. Lisa herself has mentioned in interviews that Nike has been with her since her trainee days and has been part of her life journey as an artist.
This contract signing makes Lisa one of the few Asian artists officially joining the “Nike family,” further cementing her status as a global icon who powerfully connects music, fashion, and sports.
Fans are closely watching for potential special campaigns or collaborative product design projects between Lisa and Nike in the future, which are expected to generate massive global excitement.
Photo: Nike