Singha Sparkling Water, as the Official Sparkling Water Partner of HYROX Bangkok, is organizing the largest endurance competition in ASEAN, "BYD HYROX Bangkok 2026," bringing together over 18,000 athletes from around the world to compete from 20–22 March 2026 at the Bangkok International Trade & Exhibition Centre (BITEC).
In its second year in Thailand, the event continues to gain momentum, with an expected participation of over 18,000 athletes worldwide. It ranks among the largest competitions in the Asia-Pacific region and serves as a qualifying event for the HYROX World Championships 2026 in Stockholm, Sweden.
Thitiporn Thamapimukkul, Chief Marketing Officer of Boon Rawd Trading Company Limited, revealed that Singha Sparkling Water has become the official partner this year as The Official Sparkling Water Partner of HYROX Bangkok, providing athletes with refreshing hydration throughout the competition. They have also set up a comprehensive Recovery Lounge featuring ice baths, saunas, shower rooms, and massage therapy to professionally aid athletes' recovery after racing.
HYROX is a sport combining running with fitness exercises at various stations, rapidly gaining popularity worldwide and recognized as one of the fastest-growing sports today.