The Army's official page, keeping up with the trend, posted a very timely message: if you want good HYROX stats, you can enlist in the army this April.
On 22 March 2026, the Army refused to fall behind the trend amid the HYROX fever sweeping Thailand. Recently, the Army said that if you want to train seriously and with discipline for HYROX, you should consider becoming a soldier first!
- Soldiers have been training for HYROX for a long time; they just never said it before.
The post included images of soldiers performing sled pulls and farmers carry walks—exactly the kind of exercises used in HYROX. The Army stated that their training covers everything HYROX athletes need: endurance, strength, and iron discipline, which are the key elements of this global fitness competition.
- Military conscription 2026 is now open for enlistment this April!
Taking advantage of the moment, the Army invited Thai men turning 21 to apply for active military service in 2026 (#MilitaryConscription26). Applications open this April, with a guarantee that training with the Army will definitely improve your times—both in HYROX and in life.
This post sparked quite a buzz online. Many commented that "The Army’s marketing has really improved," others said, "Military recruitment ads aren't the same anymore," and many found it amusing that decades-old military training exercises can easily be rebranded as HYROX by simply changing the name.
In the same week, HYROX Bangkok 2026 took place live at BITEC Bangna, featuring actors Nadech Kugimiya and Mark Prin competing in HYROX, thrilling fans packed in the hall. This surge in popularity has increased Thai interest in HYROX, and the Army has smartly seized this opportunity to capitalize on the trend.