18 May 2026 GMT+7 Chang Natural Mineral Water steps up to energize football cheering ahead of the 2026 global football event, reinforcing its role as a brand that has consistently supported football. It launches the "Extra Time Fun, Extra Time Friends" campaign, inviting Thai football fans to share exclusive global football cheering experiences. The campaign aims to create moments of fun and memorable enjoyment, strengthening friendships among groups of friends through specially designed activities and experiences that emphasize friendship and every moment spent cheering together.
The "Extra Time Fun, Extra Time Friends" campaign centers on the concept that watching football is more enjoyable with friends. It portrays the lively atmosphere and spirit of football fans and groups of friends, where whenever they gather, fun and laughter naturally arise. The campaign also debuts a commercial film that reflects real fan insights, showing moments of friendly teasing and bluffing among friends supporting different teams during matches. While cheering passionately during the game, once the match ends, everyone remains friends. Additionally, Chang offers a full range of football cheering activities and special experiences to share happiness, fun, and the power of friendship with fans nationwide at every match.
Jesadakorn Kos, Director of Marketing at Chang Natural Mineral Water, said, "For over 30 years, Chang has continuously supported Thai football by backing the sport at every level—from laying foundations for youth, developing university-level players, to supporting professional tournaments and standing by the Thai national team, the War Elephants. This reinforces Chang’s position as the favorite brand among Thai football fans of all ages and genders. Recently, Chang launched the 'Extra Time Fun, Extra Time Friends' campaign to add excitement and rally support for the upcoming 2026 global football event. Football connects friends and fans to enjoy quality time together, creating great moments through diverse activities under this campaign. We have also gathered popular football influencers and Thai national team players to join in creating a vibrant cheering atmosphere. Moreover, we collaborated with Ari, Thailand's leading football community hub, to launch an exclusive jersey collection for Chang fans, available at Ari stores nationwide."
A key highlight of the event was a special match simulation that transformed Ari Football One Bangkok into a field of friendship and fun. It captured the lively spirit of football cheering among close friends, featuring the "Football Buddy" team led by comedian Nicky Nachat Chanphan, alongside Great Warintorn Panhakarn and Lee Sor Theerathep Winothai. They faced off against the "War Elephants All-Stars" team, led by Thai national players Nueng Channarong Promsri, Mik Yotsakorn Burapha, Iklas Sanharon, and Fourbear Anan Yodsangwal. Amid cheers and memorable moments, the event reflected the campaign's message of sharing good times together through football.
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