Stanley delights football fans by opening the Game On Pop-up Store in anticipation of the 2026 World Cup excitement.
As the countdown to the 2026 World Cup begins, an atmosphere of excitement is spreading worldwide—not only on the playing fields but also reflecting lifestyles, cultures, and an ever-growing community of football fans. Over decades, football has proven to be more than just a sport; it connects people across languages, races, and cultures to share emotions, joy, hope, and pride in their beloved teams simultaneously.
Recognizing the power of football to transcend borders, Stanley, an American lifestyle brand, values football culture and its global fan communities. The brand draws inspiration from the football world to develop activities and partnerships with prominent figures in international football.
Nattapon Patthamongkol, Chief Executive Officer of 707M Company Limited, Stanley's importer and distributor, stated that football is one of the most influential sports worldwide—not only as a competition but also as a culture that inspires, unites, and creates bonds among people.
"Stanley sees football as a universal language connecting people globally, whether athletes, fans, or everyday individuals, all sharing similar goals, determination, and dreams," he said.
Stanley has built connections with football through collaborations with leading clubs such as Arsenal from England, Paris Saint-Germain from France, and Juventus from Italy—clubs with rich histories and extensive fan bases worldwide.
The brand has also maintained ongoing partnerships with Lionel Messi, the Argentine footballer and 2022 World Cup champion, considered one of the greatest players ever. These collaborations include special collections reflecting values of dedication, discipline, and continuous self-improvement—key traits of world-class athletes.
To welcome the 2026 World Cup wave, Stanley introduces the Country Collection, a special lineup inspired by football cultures from various countries. It features national colors, flags, and symbols familiar to fans, expressing each nation's pride in the sport.
Additionally, the Fútbol Artist Collection collaborates with artists from seven countries to portray football stories through artistic perspectives, demonstrating that football is not only a sport but also a part of contemporary culture connecting people worldwide.
Nattapon concluded that regardless of match outcomes, football always brings happiness, friendship, and inspiration to the world—values Stanley aims to support daily through a lifestyle accompanying people in life, work, exercise, and all their goals for success.
To let Thai football fans celebrate the World Cup festival, Stanley has set up the Game On Pop-up Store on the first floor of Mega Bangna shopping center, providing a space where sports fans can experience the atmosphere through activities and stories about clubs, players, and fan cultures from various countries, running from now until July 2026.