ICC and Mizuno have partnered to open a new Flagship Store at Fashion Island, promoting the Home of Sports concept.
ICC International Public Company Limited, distributor of Mizuno products in Thailand, together with Mizuno APAC (Thailand) Company Limited, launched the new Mizuno Flagship Store on the first floor of Fashion Island shopping center under the "Home of Sports" concept to enhance the shopping experience for sports enthusiasts with a comprehensive range.
Mizuno, a leading sports brand from Japan established in 1906, has over 120 years of experience developing sports equipment, apparel, and innovations under the "Reach Beyond" philosophy, which aims to push athletes to surpass their limits.
With strengths in Performance Driven Technology, Mizuno develops products in collaboration with professional athletes to improve movement efficiency and shock absorption, meeting the needs of various sports including running, football, volleyball, badminton, and tennis, alongside a Sports Style line that seamlessly integrates sports technology with lifestyle.
This new flagship store aims to accommodate the growth of health-conscious consumers and the rising popularity of an active lifestyle, while creating a close brand experience through a one-stop shopping environment.
The store’s interior is designed in a Sport Modern style combined with Japanese simplicity, clearly reflecting the brand identity. The space allows customers to browse freely in a bright, open, and modern atmosphere.
Khun Thamrat Chokwatana, Managing Director and CEO of ICC International Public Company Limited, stated, "ICC and Mizuno continuously develop and create world-class quality products while delivering exceptional experiences to customers."
"This new Flagship Store brings together innovation, technology, and a comprehensive product line covering everyone from professional athletes to fitness enthusiasts, aiming to become a leading brand in Sport Performance and grow alongside Thai consumers in every movement."
Mr. Yasuhiko Saito, President of Mizuno APAC (Thailand) Company Limited, said the collaboration between Mizuno and ICC marks an important step in bringing the brand closer to Thai consumers and is confident this partnership will deliver the best experience to customers.
The launch event was honored by the presence of Thai national athletes from various sports, including Wirathep Pompun, Piyawat Akkatham, Waris Chuthong, Pleumjit Thinkaow, Kattika Kaewpin, and Kwannapat Nuanworn, who shared real competition experiences and recommended professional sports equipment to enhance athletic performance.
The event also attracted extensive media coverage and participation from sports influencers, reinforcing Mizuno’s image as a leading Sport Performance brand ready to grow with consumers at every step.
The Mizuno Flagship Store is open daily on the first floor of Fashion Island shopping mall from 10:00 a.m. to 9:00 p.m.