A significant phenomenon as Global Sport Ventures (GSV) joins forces with Central Department Store to connect Sports Entertainment and retail business, creating new business opportunities from sports, culture, tourism, and consumer experiences.
The collaboration kicks off with the Central x Rajadamnern Stadium Bag, conveying the identity, stories, and values of two Thai organizations with over 80 years of history through contemporary design. This extends Rajadamnern’s role by partnering with industries beyond sports to elevate the value of Muay Thai and Thai identity on the international stage.
Bangkok, 30 June 2026 GMT+7 – Global Sport Ventures Co., Ltd. (GSV), operator of Rajadamnern Boxing Stadium, teams up with Central Department Store under Central Retail Group to launch the Central x Rajadamnern Stadium Bag, the collaboration project of the year. This strategic partnership between two Thai organizations with over eight decades of history integrates strengths in sports, culture, retail, and tourism to express their long-established identity, stories, and values through contemporary design, while sharing the charm of Muay Thai and Thai identity.
Consumers, shoppers, and tourists worldwide can own the bag starting from 1 July 2026 GMT+7.
With Rajadamnern Boxing Stadium’s strong preservation of Muay Thai’s spirit and Central’s leadership in retail with a network across major tourist cities nationwide, this collaboration offers a crucial opportunity to extend Muay Thai’s value to a broad audience through the Central x Rajadamnern Stadium Bag. The design combines the distinctive features of these two leaders in retail and Muay Thai on a single bag.
The design incorporates Central’s classic logo used between 1947 and 1973 and the “Yan 8 Tids,” a key Muay Thai symbol from the Rajadamnern Immersive Muay Thai Experience. This ancient talisman represents protection, courage, and strength from all directions. This first project under the strategic partnership links the potentials of Sports Entertainment and retail businesses to create new experiences for Thai and international consumers alike.
Mr. Thianchai Pisitwutthinan, CEO of Global Sport Ventures Co., Ltd. (GSV), chairman of RWS – Rajadamnern World Series, and executive board member of Rajadamnern Boxing Stadium, stated,
“GSV has continuously developed Rajadamnern Boxing Stadium by raising competition standards, developing the Rajadamnern World Series (RWS), creating new experiences through technology, lighting, sound, and presentations tailored to modern audiences. This has made Rajadamnern not only the world’s oldest Muay Thai stadium but also a brand capable of continuously expanding Muay Thai’s value into new opportunities. It has a strong international audience base and potential to grow into diverse business opportunities.”
“This collaboration aims not only to create a joint product but also marks the beginning of a strategic partnership between two organizations with different strengths that can create long-term shared value.”
“We believe Muay Thai is more than a sport; it is a national identity that can gain added value through partnerships to create new opportunities for Muay Thai to reach people worldwide.”
Ms. Rawisara Jirathiwat, Chief Marketing Officer of Central Retail Department Stores, said, “Central Department Store is a destination for people worldwide. Today, a department store’s role goes beyond shopping; it connects people, cultures, and inspiration. The Central x Rajadamnern Stadium Bag is an important step for Central and Rajadamnern Boxing Stadium to jointly transform the identity of one of Thailand’s national sports, Muay Thai, into a contemporary collectible that tells a new story of Thai identity. We believe this bag will impress shoppers, fashion and lifestyle enthusiasts, and Muay Thai fans, reflecting Central’s direction to advance Thai identity through products and experiences and share Thailand’s charm with the world.”
The uniqueness of the Central x Rajadamnern Stadium Bag
lies in a design that tells the story of two leaders in retail and Muay Thai on one bag. Central revives its classic logo from 1947 to 1973 to reflect its origins, foundation, and global success story, honoring nearly eight decades of heritage and legacy. Rajadamnern Boxing Stadium contributes the “Yan 8 Tids,” an ancient talisman symbolizing protection, courage, and strength from all directions, reflecting Muay Thai values of discipline, endurance, mental toughness, and overcoming challenges. The Yan 8 Tids is also a good luck charm for fighters before entering the ring, recognized worldwide through the Rajadamnern Immersive Muay Thai Experience. Additionally, Central and Rajadamnern use colors to represent both sides: red for Central and blue for Rajadamnern Boxing Stadium, finishing with a combined logo on the bag, creating a design full of distinct identity.
Own the "Central x Rajadamnern Stadium Bag" at participating Central stores and Rajadamnern Boxing Stadium from 1 July to 31 October 2026 GMT+7 (or while stocks last).
Thank you for publishing this press release.
Public Relations, GSV – Paphangkorn Watthanaprachakul (Pirt), contact phone number 080-936-9995.
About Global Sport Ventures Co., Ltd. (GSV)
Global Sport Ventures (GSV) is a leader in managing sports business and sports entertainment in Thailand. It focuses on driving the Muay Thai industry onto the global stage while preserving the traditional values and identity of Thailand’s national martial art. As the sole operator of Rajadamnern Boxing Stadium, GSV has developed it into a world-class Muay Thai destination and extends partnerships domestically and internationally to create sustainable value for Thailand’s sports, culture, and tourism.