Alpine Sports Group, operated by Rand Development Company Limited, officially launched ALPINE BOOST in partnership with Srinanaporn Marketing Public Company Limited, the maker of Jele brand products. They developed Sport Jelly under the Boost Your Performance concept to meet the needs of athletes, fitness enthusiasts, and the active lifestyle group. The product supports the body throughout all stages of exercise—before, during, and after activity—to enhance performance, maintain energy levels, and prepare the body for the next activity.
Dr. Taweewat Tawephon, Chief Executive Officer of Rand Development Company Limited's business group, stated that consumers today place greater emphasis on health and quality of life. This has made the wellness concept an integral part of daily living, including exercise, rest, recovery, and choosing appropriate nutrition.
"ALPINE BOOST reflects Alpine Sports Group's vision, under Rand Development Company Limited, to build on its sports expertise by developing products that deliver a comprehensive health experience. We are committed to creating a Wellness Ecosystem that links sports with quality of life because we believe good health is not achieved through exercise alone but through continuous care of the body in all dimensions, enabling everyone to live life to their fullest potential."
Mr. Adisak Suntorns, Managing Director of the Hospitality business group at Rand Development Company Limited, said that over the years, Alpine Sports Group has gained experience serving customers through various sports businesses, including golf courses, football fields, and tennis courts. This has given them insight into the real pain points of athletes and fitness lovers, such as decreased energy during activities, fatigue from sweat loss, risk of cramps, and incomplete recovery after exercise.
"ALPINE BOOST was developed from a real understanding of athletes’ lives, knowing that good performance starts with proper body care at every stage. The products are designed to support preparation before exercise, energy during workouts, and recovery afterward. They help maintain energy levels, enhance readiness, and suit all activities with easy-to-consume, refreshing, portable products that fit modern lifestyles."
ALPINE BOOST consists of three formulas, each designed to meet the body's needs at different stages of exercise:
READY FORMULA (Lemon Salted Flavour) prepares the body before exercise, containing potassium chloride (KCl) to replace electrolytes lost through sweat, refresh the body, and reduce the risk of fatigue and cramps. It is suitable for outdoor activities or sports requiring prolonged effort.
ENERGY FORMULA (Mixberry Flavour) combines BCAA and L-Carnitine to boost energy during exercise, support continuous activity, and help the body move at full capacity. It is ideal for sports or activities needing energy supplementation during workouts.
RECOVERY FORMULA (Lychee Flavour) blends BCAA to aid muscle recovery and repair after exercise, reducing fatigue. It is suitable for those who want to care for their bodies post-exercise and prepare for the next activity.
Ms. Kittiya Chaisathaporn, Deputy Managing Director of Srinanaporn Marketing Public Company Limited, said the collaboration between Jele and Alpine Sports Group, under Rand Development Company Limited, combines expertise in food and beverage product development with sports and health knowledge to create Sport Jelly that meets demands for effectiveness, taste, and convenience.
"Teams from both organizations collaborated on product concept, formulation, flavor, and texture to ensure ALPINE BOOST meets the body's needs at each exercise stage while maintaining the quality and deliciousness consumers expect. We believe this product will be another choice for those wanting to care for their health and enhance exercise performance."
ALPINE BOOST is now available at Alpine Golf Club, Alpine Golf Resort Chiang Mai, Alpine Football Camp Training, Alpine Tennis Club, Thames Racquet Yard at Thames Valley Khao Yai Hotel, and SC Fitness Centre at SC Park Hotel, providing consumers access to products in locations that suit an active lifestyle.
The launch of ALPINE BOOST marks an important step for Alpine Sports Group, operated by Rand Development Company Limited, advancing from sports expertise to developing sport nutrition solutions and building a Wellness Ecosystem that connects sports, nutrition, recovery, and quality of life to support continuous health care and enable people to live life to their fullest potential.
Follow ALPINE BOOST updates on Instagram: alpineboost.th