6 Aug 2026 – Red Bull, the leading energy drink brand under the TCP business group, launches an energizing sporting event for Thais called Red Bull Power Race, the world’s first new form of fitness racing. Under the concept "The Fastest Race The Greatest Rush," it is the fastest track pushing the limits of challenge, awakening the power of fitness lovers to test their speed, strength, and endurance to break their own boundaries. Registration is limited to only 500 participants nationwide to compete on the real racecourse on 17 Oct 2026 at Bangkok Innovation Central Station. The event will culminate with the grand Red Bull Power Race International Final in Bangkok on 18 Oct 2026. Registration is open now via https://www.redbullsport.com/th.
Amid the growing popularity of active lifestyles and exercise, Red Bull Power Race is designed as the fastest competition track, pushing the limits with a challenge accessible to all. It welcomes fitness enthusiasts of all levels—runners, fitness fans, or regular exercisers—seeking a new challenge to prove themselves. It requires no specialized equipment or complex skills, only determination, physical power, and mental strength to push beyond one’s limits—not just to beat the clock, but to discover how far one can go.
Every competitor must complete four laps of 400 meters running, alternating with push-ups, sit-ups, and squats stations—men performing 40 reps per station, women 30 reps—aiming to clear all stations and cross the finish line as fast as possible. The simple format highlights individual athlete differences, including pacing, energy management, and the ability to push on when the body reaches its limit.
Red Bull Power Race is designed to create exciting moments for both competitors and spectators, with a format allowing viewers to closely follow every move of the racers—from the start, through each station, to the final sprint to the finish line.
Ms. Supasita Kraisi, Global Marketing Chief Executive at TCP Group, said, “Red Bull believes sports connect people and unlock personal potential. Red Bull Power Race is created to be accessible, easy to understand, and exciting for both competitors and viewers. It measures not just physical strength but also determination under pressure and the courage to push beyond personal limits. We hope this competition inspires everyone to participate.”
Besides being a new competition format, Red Bull Power Race has been developed into a regional sports platform connecting competitors across Southeast Asia through a shared challenge. Each country’s national qualifying round serves as a gateway for athletes to represent their country on the international stage in Bangkok, allowing participants to step from national events to make history in Red Bull Power Race’s inaugural season.
From 500 applicants across Thailand, only the top 24—12 men and 12 women—will earn the right to represent Thailand, proving themselves and proudly taking the country’s name to the regional stage at the Red Bull Power Race International Final. The Thai representatives will compete in Bangkok on 18 Oct 2026 against top athletes from Malaysia, Myanmar, Indonesia, and Thailand, making history in the first-ever Red Bull Power Race final.
Mr. Sigrid Myker, Project Director of Red Bull Power Race, said, “Red Bull Power Race uses basic exercises everyone knows—running, push-ups, sit-ups, and squats. This simplicity is the charm of the race since no complex equipment or technical barriers limit participation. On the course, athletes must combine personal race strategies and efficient physical energy use to achieve the best possible time.”
Be part of the world’s first new fitness racing competition and compete for a chance to represent Thailand internationally. Registration is open now at a fee of 500 baht per person via https://www.redbullsport.com/th. Secure your spot for the race on 17 Oct 2026 at Bangkok Innovation Central Station, then join athletes from across Southeast Asia to make history at the Red Bull Power Race International Final in Bangkok on 18 Oct 2026.
Competition and Registration Information
For more details and registration information, visit https://www.redbullsport.com/th
Or www.facebook.com/redbullenergyth
Official competition rules can be found at https://www.redbullsport.com/th/rules-participation
About Red Bull Power Race
Red Bull Power Race is the world’s first new fitness race combining running and bodyweight exercises in a fast-paced, intense competition. Athletes run 400 meters four times, passing through three exercise stations—push-ups, sit-ups, and squats—to test speed, endurance, and composure under pressure.
The inaugural global season will launch in Malaysia, Myanmar, Indonesia, and Thailand, with the best performers advancing to the Red Bull Power Race International Final in Bangkok on 18 Oct 2026.
TCP Group includes T.C. Pharmaceutical Industry Co., Ltd., the producer of its products; The Double Co., Ltd., managing distribution; and T.G. Vending and Showcase Industries Co., Ltd., owning and managing vending machines for the group and other brands. TCP Group currently employs over 5,000 people in Thailand and worldwide.
TCP Group’s products and brands sold in Thailand and worldwide include six product categories with ten brands: energy drinks such as Krating Daeng, Red Bull, Ready, Ginseng Plus, and Warrior; sports drinks like Sponsor; functional drinks including Mansome and Hi X DHC; ready-to-drink tea brands Puriku and Riku; sunflower seed product Sun Snack; and the original Red Bull flavor concentrate.
TCP Group operates under the sustainable development framework “TCP Sustainability,” driven by four pillars: innovation for sustainable growth, climate change response and adaptation, responsible water stewardship, and community empowerment and quality of life. The company commits to responsible business practices across all operations and sets clear sustainability goals to create positive social and environmental impact, aligned with its mission to "Awaken Energy for a Better Tomorrow.”
For more information, please contact
Corporate Communications Department, TCP Group
Paphada Tuahiranwimon, Tel: 02-415-0100 or 081-621-2404, Email: paphada.tua@tcp.com
Public Relations Consultant: Weber Shandwick
Rungnapa Chanwisess (Rung), Tel: 081-494-8131, Email: rungnapa@webershandwick.co.th