Haier (Thailand), a leader in smart home appliances and the world's top appliance brand for 17 consecutive years, advances its Sport Marketing strategy by embracing the rising Run-cation trend—a popular travel-and-run lifestyle among health enthusiasts. It announces the 7th annual "Haier Run 2027" under the theme "Run to the Future. Move Forward Together. Celebrate the New Year." The event will take place on 20 December 2026 at Krungthep Aphiwat Central Station. Emphasizing Community Marketing, the run aims to broaden its reach among health-conscious individuals and extend the brand's role from Smart Living to an Active Lifestyle, fostering long-term consumer relationships.
Mr. Dong Jianping, CEO of Haier Electrical Appliance (Thailand) Co., Ltd., said, “Exercise today is not just about health but has become part of consumers' lifestyles, especially with the Run-cation trend—combining travel with participation in running events. This reflects consumers' desire for both health care and new experiences, aligning with the vibrancy of sports activities in Thailand. Data from the Ministry of Public Health shows that from 2022 to May 2026, 5,858 running events were held, while HYROX Bangkok 2026 attracted over 20,000 applicants. This highlights the brand's opportunity to engage consumers through sports activities and shared interests.”
Over the years, Haier has continuously organized the Haier Run, now entering its 7th year with over 30,000 cumulative participants. This success results from developing competition formats and activities that cater to a wide range of runners, from beginners to experienced athletes. For Haier, success is measured not only by participant numbers but also by creating shared experiences aligned with consumers' interests and lifestyles.
Mr. Dong added, “For Haier Run 2027, Haier aims to continue its Community Marketing strategy by using sports to strengthen bonds with consumers, expanding the Smart Living concept from enhancing home quality to promoting an Active Lifestyle. Additionally, we want the running event to be an opportunity to give back to society. Part of the event's proceeds will be donated to the Zico Foundation to support youth development through sports and education. We believe brand growth should go hand-in-hand with creating lasting value for consumers and society.”
The "Haier Run 2027" features two race distances: a 5-kilometer Fun Run and a 10-kilometer Mini Marathon, accommodating both novice runners and those seeking a personal challenge. An Expo Day will be held on 19 December 2026, one day before the race. This year’s event offers substantial prizes for the top three overall winners in both male and female categories, including Thai and international runners. Winners in the Mini Marathon, divided by age groups from under 19 to over 60, as well as Fun Run winners, will receive cash prizes up to 2,000 baht and Haier appliances such as air conditioners, refrigerators, washing machines, televisions, freezers, and water heaters. Additional prizes from partners include Haier x Motowolf waterproof bags and Haier x Jisulife fans.
Those interested can register to participate from today until 30 November 2026 via the Thai Run platform at https://raceroster.com/events/2026/165586/haier-run-2027 or Regis Run at https://www.regis.run/haierrun2027.
The Fun Run 5-kilometer race offers an Early Bird registration fee of 550 baht, down from the regular 600 baht, while the Mini Marathon 10-kilometer race Early Bird fee is 650 baht, reduced from 700 baht. Runners and health enthusiasts are invited to experience the year's final race atmosphere and step into the new year together.
