"Chang" continues to fulfill dreams on the path to professional football by launching the "Chang U-Champion Cup Year 4," the tournament of the year—a national university football competition offering a world-class experience.
9 Mar 2026 GMT+7 – Chang Natural Mineral Water reaffirmed its commitment to Thai football by holding a press conference to launch the "Chang U-Champion Cup Year 4," a national university football tournament designed to provide opportunities and inspiration for university footballers pursuing professional careers. A total of 55 universities participate to showcase their skills on this stage, competing for the exclusive Dream Prize, which grants the champion team a chance to gain global football experience in England in Sep 2026 GMT+7.
Now in its fourth year, the "Chang U-Champion Cup Year 4," organized by Chang Natural Mineral Water, held a grand press conference in the heart of One Bangkok on 9 Mar 2026 GMT+7, unveiling its campaign commercial for the first time to inspire university players to pursue their professional football goals. Highlights included appearances by national team players Benjamin Davis and Thanawat Suengchitthawon, along with former participants Channarong Promsri and Yotkan Burapha, who shared their experiences and inspiration, proving this platform is a vital stepping stone toward professional levels. The event buzzed with excitement through a ball control challenge led by the "Chang Friends" team, featuring celebrities like Nicky Nachat Janphan, Great Warintorn Panjakarn, Gino The Snack Piyapol Muangmee, and newcomer Tao AF8 Setthapong Phienpho, energizing fans. Esteemed football figures such as Thanawat Nitikarnjana from the Football Association of Thailand and Chonchanok Chidchob, Vice CEO of Buriram United, also attended to affirm Chang’s over 30-year dedication to supporting Thai football and its commitment to creating opportunities for emerging Thai players.
Jesadakorn Koch, Director of Marketing at Chang Natural Mineral Water, stated, "Over the past three years, the success of the ‘Chang U-Champion Cup’ has proven that this is more than just a competition. Most importantly, it provides young players a national platform with over 50 teams competing under the spotlight at every match. It inspires them through the Dream Prize—an opportunity to experience world-class football in England annually. This year is especially significant as national players like Theerathon Bunmathan, Suphanat Muentata, Thanawat Suengchitthawon, and Benjamin Davis join the campaign to inspire young footballers to pursue professional careers and ultimately represent Thailand’s national team. Chang fills the gaps many young players face, believing in sport’s power to offer opportunities and inspiration that can sustainably advance athletes and Thai football. Follow the competition and cheer for our universities at Facebook: Chang World."
Patrick Horattanachai, Director of External Coordination at Thai Beverage Public Company Limited, said, "ThaiBev prioritizes laying foundations and developing athletes toward excellence, while fostering sportsmanship—teaching players to accept winning and losing with discipline for self-improvement. Football, the world’s most popular sport, has been supported by ThaiBev for over 30 years, developing the game at all levels from youth to national teams. At the university level, we organize the Chang U-Champion Cup to help young players advance toward professional careers. This fourth year saw participation from 55 universities nationwide, with numbers growing annually, reflecting trust and impact in providing a national stage for university players to showcase their skills. The champion receives a priceless reward: an experience in England to inspire further growth. We thank the Football Association of Thailand under Royal Patronage, football clubs, sponsors, and participating universities for making this tournament possible. We hope this competition becomes a crucial driver in developing university players for professional football."
Thanawat Nitikarnjana of the Board of the Football Association of Thailand under Royal Patronage said, "The Chang U-Champion Cup is a vital stage eagerly awaited by young players nationwide, as it offers a platform for them to demonstrate their potential under the spotlight. We believe this tournament will be a starting point that propels Thai players toward professional careers with top clubs and eventually contributes to the strength of Thailand’s national team."
Chonchanok Chidchob, Vice CEO of Buriram United, commented, "Thank you to Chang Natural Mineral Water for organizing the excellent ‘Chang U-Champion Cup’ for university players aspiring to develop into professionals. Beyond match results, participants gain real experience handling intense games, teamwork, and professional athlete discipline. We believe the experience from this platform will help players further develop their own and their team’s potential, enhancing readiness and confidence as they step into professional football, increasing their chances of success."
Join in supporting university football teams nationwide as they compete for the championship of the “Chang U-Champion Cup Year 4” from 18 Mar to 30 Jun 2026 GMT+7. Follow news, fun activities, and live broadcasts of the matches at Facebook: Chang World.
