Launch of the EGO x Avispa Fukuoka jersey: connecting cultures toward a Sport Lifestyle.
The press conference for the EGO x AVISPA FUKUOKA Sport Culture Collaboration was held between EGO Sport International Co., Ltd., a manufacturer and distributor of sports and lifestyle apparel under the "EGO" brand, and Avispa Fukuoka, a J1 football club from Japan, on 26 March 2026 at Ari Football, One Bangkok branch. This event serves to strengthen the relationship between Bangkok and Fukuoka Prefecture, Japan, which has had diplomatic ties for over 20 years. It also underscores that modern football jerseys are no longer just competition kits but have become Sport Lifestyle items that convey culture, pride, spirit, and have become part of everyday life through fashion.
The cooperation agreement was signed by Mr. Suthep Jarumaneeroj, Managing Director of the EGO brand, and Mr. Hiromu Nishino, Chairman of Avispa Fukuoka, witnessed by Associate Professor Dr. Chadchart Sittipunt, Governor of Bangkok. This marks EGO’s first official global partnership with a Japanese team.
Ms. Neeramphon Jarumaneeroj, Business Development & International Sales Manager of EGO, shared her perspective on blending Thai and Japanese cultures through apparel design.
“I am very pleased to collaborate on something fun with Avispa Fukuoka. Today, sports is not only about competition on the field; it has become part of the culture and lifestyle worldwide. Therefore, sportswear and club jerseys have stepped out of the stadium and into people’s daily lives. Everyone can wear apparel inspired by sports to work, meet friends, go out, or live their life as they like.”
“This design is not just about combining two cultures side by side, but about interpreting and linking them to create a new design language. The collection features apparel that maintains the clean, cool Japanese style while embodying Thai character and story.”
Mr. Hiromu Nishino, Chairman of Avispa Fukuoka, spoke about the collaboration with the EGO brand as a step in ongoing marketing efforts in Thailand.
“In football, we have partnered with Port FC since the 2023 season, and everything has gone well. This project with EGO is another important step, building new branding and marketing, as well as strengthening the good relationship between Bangkok and Fukuoka. Both cities have unique cultures, and this jersey collection perfectly blends the two cultures together.”
Beyond design innovation, EGO also emphasizes sustainability. The fabric used features BIOFLO technology, which allows the clothing to biodegrade rapidly without harming the environment. Previously, EGO used this fabric for jerseys of Ratchaburi FC and raised awareness at the Amazing Thailand Marathon Bangkok 2025.
The special EGO x AVISPA FUKUOKA Sport Culture Collaboration jersey collection is now available at ARI Football, One Bangkok branch, first in line. Follow more news and details on the EGO brand’s Facebook page at www.facebook.com/EgoSportFanPage/.
Looking ahead, EGO will continue collaborations with "Chao Koh" under the Amphon Foods brand, unveiling new jerseys at THAIFEX – Anuga Asia 2026 from 26-30 May 2026 at IMPACT Exhibition and Convention Center, Muang Thong Thani.