Hyundai ignites the ASEAN football battle, launching the "Driving ASEAN as One" campaign in anticipation of Hyundai Cup™ 2026.
Hyundai Motor Asia Pacific officially launched the regional campaign “Hyundai, Driving ASEAN as One” to welcome the ASEAN Football Championship, Hyundai Cup™ 2026, scheduled from 24 July to 26 August 2026 GMT+7.
As the main sponsor of Hyundai Cup™ 2026, Hyundai is ready to spark the ASEAN football enthusiasm and unite fans from 11 countries through the power of the game, reinforcing the global vision of “Progress for Humanity.”
The “Hyundai, Driving ASEAN as One” campaign conveys the passion and identity of Southeast Asian football, which truly transcends borders, languages, and cultures. Whether through cheers in the stadium or pride in national teams, football has become a powerful force bringing people across the region together.
At the same time, Hyundai continues its long-standing role in global sports for over 27 years, committed to creating experiences that connect people while celebrating the diverse charm of the ASEAN region.
Meanwhile, the Hyundai STARGAZER has been chosen as the flagship vehicle of Hyundai Cup™ 2026 to support this campaign. The STARGAZER is designed to connect people, offering comfort, spaciousness, and family travel convenience. It reflects the spirit of “Driving ASEAN as One” by bringing people closer and giving meaning to every journey, just as football unites diverse communities throughout the region.
Before and throughout Hyundai Cup™ 2026, football fans across ASEAN can look forward to vibrant activities organized by Hyundai, including the Hyundai Cup™ 2026 Trophy Tour, in-stadium events on match days, exclusive fan giveaways, and opportunities to test drive Hyundai vehicles in various ASEAN countries.
Mr. Jae Kyu Jung, Chief Executive Officer of Hyundai Mobility (Thailand) Co., Ltd., said, “Thailand is one of Hyundai’s key strategic markets in ASEAN. We remain focused on continuous growth by offering products that meet the needs of Thai consumers alongside meaningful brand experiences.”
“Supporting Hyundai Cup™ 2026 and launching the ‘Hyundai, Driving ASEAN as One’ campaign reflect our commitment to connect with consumers through shared passions. Our new Hyundai STARGAZER, a key model, is developed to meet the lifestyle of modern families in design, safety technology, and value, strengthening our MPV lineup and expanding Hyundai’s customer base in Thailand sustainably.”
Hyundai will soon announce additional details about activities and country-specific campaigns.
