Ayutthaya United partnered with Umbro Thailand to launch the 2026-27 season kits, showcasing the identity of the ancient capital through a design that seamlessly blends sports and culture.
On 27 Aug 2026, Ayutthaya United held the official launch event for their 2026-27 season kits under the Umbro Thailand brand, reinforcing the collaboration between the historic British sports brand—over 100 years old—and the Thai football club deeply connected to Phra Nakhon Si Ayutthaya province.
The launch took place on Thursday, 27 Aug 2026, at Central Ayutthaya Hall, 2nd floor, from 12:00 to 15:00. The event was honored by Mr. Adisak Pancharoenvorakul, Chairman of Ayutthaya United, and Ms. Wiyada Buranapakorn, Senior Assistant Managing Director of Marketing at CRC Sport Co., Ltd. First-team players showcased the distinctive kits and participated in a close Meet & Greet with fans, led by Sarawut Dechmitr, Hwang Hyun Soo, and Jakkrit Laptrakul.
The design concept expresses the "Ayutthaya identity" through four kit versions for the 2026/27 season: home, away, third, and goalkeeper kits. Umbro Thailand drew inspiration from Phra Nakhon Si Ayutthaya’s unique heritage, reflecting its history and culture through distinct patterns and color tones in each kit.
The home kit features a prominent navy blue color with patterns inspired by "war elephants and armor," symbolizing Ayutthaya’s strength and fighting spirit.
The away kit comes in pink tones, expressing inspiration from the province’s distinctive architecture and landscape.
The third kit stands out with green hues and patterns inspired by mural paintings, reflecting the city’s artistic and cultural heritage.
The goalkeeper kit is designed to be distinctive while maintaining harmony with the overall seasonal collection.
A key concept of this collection is to design kits that transition seamlessly from the football field to everyday wear, allowing fans to express their love and pride for the club on all occasions. The goal is for anyone seeing the kit to immediately recognize it as "Ayutthaya United’s shirt and a source of pride for the people of Ayutthaya."
The 2026-27 season kits are made from 100% polyester fibers that are lightweight, soft, and flexible, enhancing agility. They feature moisture-wicking properties to efficiently manage sweat and humidity, supporting comfort throughout the full 90 minutes of play.
All Ayutthaya United 2026/27 kits—including home, away, third, and goalkeeper versions—are now officially on sale for 790 baht each.