Hyundai launches a global youth campaign ahead of the 2026 FIFA World Cup to engage young fans worldwide.
On 8 December 2025, Hyundai Motor Company is driving the World Cup excitement by announcing the return of its global fan engagement program with the "Be There With Hyundai" campaign. The company introduces an exciting new activity to celebrate the FIFA World Cup 26™, aligned with Hyundai’s mission to create platforms for youth and connect families worldwide. This year, Hyundai is fully committed with a children’s drawing contest inviting kids to cheer for their national teams through art. Winning artworks will be displayed on the official national team bus used throughout the tournament, giving young artists a chance to showcase their work on the global football stage.
Mr. Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, said, "The 'Be There With Hyundai' project is a golden opportunity for children worldwide to express their passion for football and their dreams about the FIFA World Cup 26™. This campaign channels the enthusiasm and hopes of youth through designs on the national team buses, serving as a tangible connection between children’s dreams and the players, creating shared energy. Hyundai will continue to develop diverse programs to share the excitement and emotions of the World Cup, allowing fans around the world to experience it fully."
For the upcoming FIFA World Cup 26™, Hyundai Motor invites children aged 5-12 from all competing nations to express their national pride and love for football by creating artwork that captures the tournament’s excitement. The contest, called ‘The Greatest Cheer,’ encourages the biggest cheers for their national teams. Entries are accepted from 2 December 2025 to 30 January 2026, aiming to engage youth globally with full participation and build enthusiasm ahead of the major event.
Children wishing to participate can download the official drawing template from FIFA.com, create their artwork on the template, scan it, and then submit it via email to FIFA.betherewithhyundai@fifa.orgOne winner per national team will be selected, and the winning child’s artwork will be displayed on the official national team bus used to transport players throughout the World Cup tournament.
Additionally, the winner and one parent will receive an exclusive trip to experience the FIFA World Cup 26™ atmosphere live at the stadiums in the United States, Canada, and Mexico, held from 11 June to 19 July 2026. The prize package includes group stage match tickets, round-trip airfare, and accommodation, tailored for young football enthusiasts.
The 'Be There With Hyundai' campaign continues to leverage the global scale of the World Cup as a bridge connecting fans worldwide. Building on past activities focused on sustainability and fan engagement, the 2026 edition centers creativity around youth, enriching the brand’s appeal through storytelling via art. This approach enhances engagement with younger fans more deeply than before.
This year, Hyundai aims to broaden its base of young football fans through family-friendly activities and by promoting global storytelling via uniquely designed national team buses. These buses are expected to become viral sensations both online and at matches. Moreover, Hyundai reaffirms its marketing commitment focused on youth by providing a platform that genuinely involves young fans in the game.
Since the 2006 Germany World Cup, the 'Be There With Hyundai' campaign has been a key Hyundai program, originally emphasizing national team slogan contests. This year marks a major transformation with the debut of the drawing contest. The winning creative artwork will be used on the official national team bus. Hyundai conveys its vision through art, connecting families, fans, and the football world by telling stories that resonate on roads and in stadiums alike.
For competition details, participation steps, and updates, followFIFA.comor Hyundai Motor’s social media channels.
