Landing! Coca-Cola welcomes the FIFA World Cup™ Trophy as it arrives in Thailand, inviting football fans to see the trophy in person on 24 January for one day only.
Bangkok, 23 January 2026 GMT+7 – The Coca-Cola business group in Thailand, comprising ThaiNamthip Corporation Public Company Limited, Haad Thip Public Company Limited, and Coca-Cola (Thailand) Limited, marked a historic moment by officially welcoming the genuine FIFA World Cup Trophy at Don Mueang International Airport. They offered a special opportunity for Thai football fans to see the real World Cup trophy up close on 24 January as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola campaign.
The trophy welcoming ceremony was honored by Selman Kareka (fourth from left), President of ASEAN and South Pacific Region at The Coca-Cola Company, and Gilberto Silva (fifth from left), Brazilian football legend and 2002 World Cup champion, who joined to welcome and pose with the authentic FIFA World Cup Trophy made of 18-karat gold.
Also present were senior executives from Coca-Cola's Thai business group, including Retima Rukyan, General Manager and Vice President of Franchise Business for Coca-Cola Thailand; Piyush Sharma, Acting Managing Director of ThaiNamthip Corporation Public Company Limited; Major General Patchara Rattakul, CEO of Haad Thip Public Company Limited; and Jose Henrique Situne, Chief Operating Officer of Haad Thip Public Company Limited. Nuansap Lamsam, President of the Football Association of Thailand under Royal Patronage (FAT), also honored the event by attending and witnessing the occasion.
Coca-Cola will display the FIFA World Cup Trophy at the River Park area on the ground floor of ICONSIAM on Saturday, 24 January 2026. All Thai football fans are invited to be part of this historic moment and enjoy a close-up view of the trophy, offering a special experience and sharing the excitement leading up to the 2026 FIFA World Cup.
The FIFA World Cup™ Trophy Tour by Coca-Cola underscores Coca-Cola's commitment to celebrating the thrilling moments of this year's World Cup and promoting football, a widely loved sport that has become an integral part of Thailand's culture.