Coca-Cola brings the authentic FIFA World Cup trophy for Thai fans to see up close, celebrating 20 years of the FIFA World Cup™ Trophy Tour by Coca-Cola.
Bangkok, 23 January 2026 GMT+7 – Thai football fans, get ready. A historic event is about to begin. The Coca-Cola business group in Thailand, including Thai Namthip Corporation Public Company Limited, Hatthip Public Company Limited, and Coca-Cola (Thailand) Limited, invites all Thais to experience a once-in-a-lifetime event. Coca-Cola is bringing the prestigious FIFA World Cup™ Trophy—the ultimate symbol of victory in football—to Thailand under the global campaign FIFA World Cup™ Trophy Tour by Coca-Cola. The trophy arrives ahead of the 2026 World Cup and will be on close display for one day only, 24 January, at River Park, ICONSIAM.
Elevating the experience like never before, this marks the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola. The campaign has taken the genuine World Cup trophy to 30 FIFA member associations, covering 75 locations worldwide over more than 150 days, including Thailand. It offers Thai football fans a unique chance to see the elegant FIFA World Cup Trophy, crafted from precious 18-karat gold—an unmissable lifetime experience.
Coca-Cola hosted a grand welcoming ceremony and unveiling of the World Cup trophy, attended by distinguished guests including Dr. Chadchart Sittipunt, Governor of Bangkok; His Excellency Pink Gidnikorn, Canadian Ambassador to Thailand; Her Excellency Ilse Lilian Ferrer Silva, Mexican Ambassador to Thailand; Elizabeth J. Konig, U.S. Deputy Chief of Mission to Thailand; senior officials from FIFA; and Gilberto Silva, Brazilian football legend and World Cup champion. Also honored were Mrs. Nualphan Lamsam, President of the Football Association of Thailand under Royal Patronage; Dr. Kongsak Yodmanee, Governor of the Sports Authority of Thailand (representing the Minister of Tourism and Sports); and many rising Thai football stars, underscoring the campaign’s mission to inspire Thailand’s new generation of footballers.
Selman Karega, ASEAN and South Pacific Regional President of The Coca-Cola Company, said, “Coca-Cola is delighted to bring the spirit of football to Thai people through the FIFA World Cup Trophy Tour by Coca-Cola. We are truly impressed by the passion and love Thai people have for football. Coca-Cola is proud to present the authentic World Cup trophy right in the heart of Bangkok, offering this exclusive global experience to Thailand—something only Coca-Cola can do—connecting Thai people with the world ahead of the 2026 World Cup.”
Romei Kai, FIFA Chief Commercial Officer, stated, “The FIFA World Cup trophy is globally recognized as the greatest symbol in sports, much like Coca-Cola is an iconic brand known worldwide. The 20-year partnership between FIFA and Coca-Cola through the FIFA World Cup Trophy Tour by Coca-Cola has played a vital role in bringing the spirit of football to fans around the world. Over five campaigns, the trophy has visited 182 of FIFA’s 211 member associations. This year’s campaign is even more special, not only celebrating the 20th anniversary of the tour but also featuring the largest World Cup in history, hosted by three countries: Canada, Mexico, and the United States.”
On 24 January 2026, Coca-Cola will transform River Park at ICONSIAM into a vibrant celebration zone for Thai football fans like never before. The authentic FIFA World Cup Trophy will be displayed for close viewing, accompanied by exciting themes showcasing the long-standing partnership between Coca-Cola and FIFA. The event features dazzling light and sound displays to immerse attendees in the festive football atmosphere alongside Coca-Cola, creating unforgettable moments.
Beyond viewing the real World Cup trophy, football fans can enjoy a variety of interactive activities such as the Strike Score Challenge testing penalty accuracy; the Interactive Perfect Pass game to showcase professional passing skills; and the Coke AI Kick Challenge, a football skills test pitting players against AI. Participants earn stamps in their event passports, redeemable for refreshing drinks and exclusive Coca-Cola souvenirs. Fans can also cool down at the Mixology Counter, where skilled mixologists craft special Coca-Cola mocktails inspired by global flavors, and capture unique moments at the AI Jersey Fans photo booth featuring cutting-edge technology for personalized Coca-Cola-themed photos.
The excitement continues with live performances by Coca-Cola’s Magic Makers including ‘PP Krit,’ ‘Biw Kin Puttipong,’ and ‘Pun Sornwat,’ who will energize fans to celebrate this historic moment together. Hot artists such as VIIS, PERSES, and Oat Pramote will also perform. Additionally, football fans will have the rare opportunity to meet Gilberto Silva, the legendary World Cup footballer and inspiration to many. The event culminates in a breathtaking nighttime drone show over the Chao Phraya River, featuring sparkling images of the World Cup trophy and a map of Thailand, creating lasting memories of this extraordinary campaign with Coca-Cola.
Don’t miss this unique event showcasing the authentic FIFA World Cup trophy on 24 January at River Park, ICONSIAM. The event is open to the public from 10:00 to 20:00, offering a wealth of activities and experiences. Join to witness this historic moment in person and create unforgettable memories!
Stay tuned for many more activities throughout the campaign.
The display of the authentic FIFA World Cup trophy is just the beginning of many events Coca-Cola will host throughout 2026 to continuously celebrate with football fans across the country. These include creative digital content and various activities, reinforcing Coca-Cola’s commitment to delivering joyful moments that connect football fans with the global sporting event—an experience only Coca-Cola can provide.