Hyundai introduces The new STARGAZER Limited Edition to welcome the 2026 FIFA World Cup, partnering with Coca-Cola to launch a major campaign inviting football fans to win big prizes.
Bangkok, 11 March 2026 GMT+7 – Following their joint success in the FIFA World Cup™ Trophy Tour, Hyundai Mobility (Thailand) Co., Ltd. and Coca-Cola continue their collaboration with the campaign “Coke Opens the Zest, Flying High to Cheer FIFA World Cup™” to ignite the excitement of the tournament and energize Thai football fans ahead of the global event's official start.
This campaign offers numerous prizes, featuring as its highlight The new STARGAZER, the latest model with 6 seats in 3 rows, boasting the most comprehensive safety options in its class. The Limited Edition model is unique in Thailand, specially customized for this event, and marks its debut ahead of the official launch.
This collaboration reflects the synergy of two global brands as FIFA Partners, aiming to enhance Thai football fans' engagement while creating a brand experience that seamlessly connects sports, lifestyle, and automotive innovation.
The 2026 FIFA World Cup™ will be held in the United States, Canada, and Mexico and is one of the world's most influential sports tournaments, attracting global audiences. It also serves as a crucial platform for international brands to communicate their vision and direction. The partnership between Hyundai and Coca-Cola exemplifies the synergy between the automotive and beverage industries through creative activities linking lifestyle, sports, and innovation.
Wallop Chalermwongsewetch, Managing Director of Hyundai Mobility (Thailand) Co., Ltd., said, "We are pleased to be part of this campaign, a key component of Hyundai's Sport Marketing strategy this year. Introducing The new STARGAZER, a 6-seat, 3-row vehicle with the most advanced safety features (ADAS) in its class, within the global sports platform, is not just about raising product awareness ahead of the official launch. It reaffirms Hyundai's vision to use the power of sports as a meaningful bridge connecting the brand with consumers. We aim to create long-term value through innovation, technology, and international safety standards, alongside developing strategic partnerships that enhance competitiveness and drive sustainable growth in the Thai market."
Han Tway Pyo, Senior Marketing Director of Coca-Cola Thailand and Laos, stated, "The FIFA World Cup is a global sporting event with the power to unite people across diverse cultures. As a long-standing FIFA partner, Coca-Cola is delighted to collaborate with Hyundai on the campaign 'Coke Opens the Zest, Flying High to Cheer FIFA World Cup™,' bringing Thai football fans an exciting and refreshing summer experience. We have worked closely in all strategic phases to ensure the campaign effectively engages consumers, reflecting our shared vision to combine our brands' strengths. This summer, consumers can enjoy Coca-Cola while entering to win Hyundai cars and other grand prizes that offer once-in-a-lifetime experiences. Don’t miss your chance to join the excitement from now until 26 April."
The latest The new STARGAZER features a comprehensive redesign, with a bold and robust exterior appearance. The interior offers 6 captain seats, providing versatile functionality suitable for all uses. It also upgrades convenience technology and advanced safety systems to boost confidence in every journey. Introducing this model as part of the national campaign aims to embody the power, determination, and competitive spirit of this global sporting event, serving as a strategic product showcase before the official launch and expanding product awareness widely while effectively engaging new-generation football fans and families.
The excitement continues as Hyundai will officially unveil The new STARGAZER on 16 March. In addition to the full redesign, Hyundai has refreshed the functions, technology, and performance to meet the needs of modern families seeking sportiness and value in everyday life. Those interested in seeing the actual new The new STARGAZER, including the Limited Edition special colors and models from this campaign, can visit Booth A12 at the 'Bangkok International Motor Show 2026' from 25 March to 5 April 2026 GMT+7 at IMPACT Muang Thong Thani.
