"Chang" ignites football cheering spirit ahead of the global football festival, launching the "Extra Time for Fun, Extra Time for Friends" campaign to enrich football fans' friendships.
Chang Natural Mineral Water is driving football enthusiasm ahead of the 2026 global football event, reinforcing its longstanding role alongside the football community. It unveiled the "Extra Time for Fun, Extra Time for Friends" campaign, inviting Thai football fans to experience exclusive world-class football cheering moments. The campaign aims to create fun, memorable moments that deepen friendships within groups of friends through specially designed activities and experiences that celebrate friendship and every moment shared while watching football together.
The "Extra Time for Fun, Extra Time for Friends" campaign centers on the concept that football is more enjoyable with friends. It captures the lively atmosphere of friends and football fans gathering, where fun and laughter always happen. The campaign features a commercial that draws on real fan insights, showing friends teasing and bluffing each other from different teams during matches. Although they passionately cheer during the game, once the match ends, they remain friends. Additionally, Chang offers many special cheering activities and experiences to spread happiness, fun, and the power of friendship to football fans nationwide throughout the tournament.
Jesadakorn Koch, Marketing Director of Chang Natural Mineral Water, said, "For over 30 years, Chang has stood firmly by Thai football, supporting every level comprehensively—from grassroots youth development, enhancing university-level players' potential, sponsoring professional tournaments, to continuously backing the national Chang team. This commitment has made Chang the top choice among Thai football fans of all ages and genders. Recently, Chang launched the 'Extra Time for Fun, Extra Time for Friends' campaign to add excitement and stir football cheering for the upcoming 2026 global football event. Football is an activity that brings friends and fans together for enjoyable moments and memorable experiences through various campaign activities. We also gathered well-known football influencers and national team players to create a lively, close-up football cheering atmosphere. Moreover, we collaborated with Ari, Thailand's top football community hub, to launch an exclusive jersey collection for Chang fans, available at Ari stores nationwide."
A key highlight was a special match staged at Ari Football One Bangkok, transformed into a field of friendship and fun. The event captured the lively cheering atmosphere among close friends, featuring the "Football Fan Friends" team led by comedian Nikki Nachat Chanpan, joined by Great Warintorn Panjakarn and Leesaw Theerathep Winothai. They challenged the "Chang All-Stars" team, led by Thai national players Nueng Channarong Promsri-kaew, Mik Yotka Buapha, Iqlas Sanhran, and Fourbear Anan Yodsangwal. Amid cheers and memorable moments, the match embodied the campaign’s idea of sharing great times together through football. The match ended in a 3-3 draw.