CRC Sports officially launched the “HEAD” brand, appointing “Tammy” as brand ambassador to actively build a global-level tennis ecosystem in Thailand.
10 Mar 2026 GMT+7 – CRC Sports (Supersports), part of Central Retail, asserted its leadership in the sports equipment market by hosting the major “HEAD Grand Brand Launch 2026” at Sterling Sport and Wellness. They officially introduced the Austrian global tennis brand HEAD as the exclusive distributor in Thailand, promoting the concept "Your Game is Our Game" to develop a comprehensive racket sports ecosystem (tennis, padel, pickleball).
The event was honored by numerous sports celebrities and influencers, led by the popular actor. “War” Wanarat Rasmee-rat A well-known tennis enthusiast, he helped enliven the event and reflected tennis’s image as more than just a sport but a lifestyle for the new generation, alongside the launch of the legendary Thai female tennis player. “Tammy” Thammarin Thanasukan As Brand Ambassador, she serves as an icon inspiring Thai athletes.
Mr. Elegant Ambel, Managing Director of CRC Sports, revealed that bringing in HEAD is a key piece in elevating Thailand’s sports equipment standards to a world-class level. They feature proprietary HY-BOR technology that absorbs vibrations and introduced for the first time in Thailand the new color of the BOOM 2026 tennis racket.
. Meanwhile, “Tammy” Thammarin
shared her perspective: “I’m very happy and honored that a global brand used by pros like Djokovic and Zverev chose me as their brand ambassador. Today, tennis has become a 'Social Sport' that is fun and fits well with the lifestyles of working people and families. It requires only one hour but exercises the whole body. It also offers important opportunities for Thai children to progress professionally or earn scholarships abroad.”
Ms. Wiyada Buranapakon, Assistant Managing Director of Marketing, emphasized that this year’s plan focuses on building a Lifestyle Community through activities such as Demo Days, Tennis Clinics, and supporting competitions from youth levels like Supersports Tennis Junior 10 up to professional levels, to ensure sustainable growth of racket sports.
For those interested, HEAD brand products are now available at 30 Supersports stores, online at supersports.co.th, as well as on Lazada and Shopee.