MST Golf, Southeast Asia's leading golf retail business, officially celebrated the opening of its first store in Thailand. This milestone is a key part of the company’s regional expansion strategy. The new store is located at Charn Issara Tower 1 in Bangkok, marking MST Golf's entry into its fourth country after successful operations in Malaysia, Singapore, and Indonesia.
The event was honored by Dr. Meechai Inwood, Deputy Governor of the Sports Authority of Thailand, who presided over the opening ceremony. Highlights included a special fashion show featuring brand ambassadors led by renowned professional golfer Jet Sattaya Supapraemai, along with top Thai actors and sports celebrities such as Tao Setthapong Piangphor, Leesaw Theerathep Winothai, and Darling Arda Aryawut at Charn Issara Tower 1 on 9 July 2026.
This launch reflects MST Golf’s long-term commitment to Thailand, one of Asia’s most vibrant golf destinations. It also demonstrates their ambition to offer a new shopping experience combining leading global golf brands, expert advice, and an exceptional retail atmosphere all under one roof.
Mr. Eung Yap Siu, CEO of MST Golf Group Berhad, described this milestone in entering the Thai market: “Thailand is one of the fastest-growing, most dynamic, and important golf markets in Southeast Asia. Opening our flagship store at Charn Issara Tower 1 is not just another retail expansion; it brings our complete golf ecosystem fully to Thai golfers. We offer not just golf equipment but an experience blending innovation, global technology, entertainment, and a sporty lifestyle in one place. We believe this landmark will become a new community hub driving and elevating the standards of golf in Thailand.”
What sets MST Golf apart from traditional single-brand stores is the convenience of allowing golfers to compare products from numerous top brands in one location. Supported by knowledgeable golf experts and fitters, the store provides personalized advice tailored to each golfer’s needs rather than promoting one brand exclusively. By combining equipment, apparel, accessories, and expert services, MST Golf delivers a seamless shopping experience designed around the golfer, not the brand.
A key highlight of MST Golf Thailand is securing exclusive distribution rights for sought-after brands unavailable elsewhere. Leading this is Sun Day Red, the vibrant clothing and lifestyle brand of Tiger Woods, for which MST Golf holds sole rights across four main countries (Malaysia, Singapore, Indonesia, and Thailand). Also featured are WAAC, a cutting-edge golf fashion brand popular in Korea and North America; Disney Golf with officially licensed cute designs; as well as leading apparel and equipment brands like ONOFF, Daiwa GIII, Fore All, and Cutter & Buck—all exclusively imported and distributed by MST Golf.
Beyond the exclusive brands, the store offers a broad selection of global leading golf fashion and equipment brands, including adidas Golf, Nike, Puma, Under Armour, FootJoy, and ECCO. It also stocks popular golf clubs and accessories from Titleist, Ping, TaylorMade, Srixon, Fourteen, XXIO, Cleveland, Mizuno, Bridgestone Golf, Bettinardi, Callaway, and more—fulfilling every golfer’s needs in one place.
Ben Kwon, General Manager for the Asia-Pacific region of Sun Day Red, congratulated MST Golf on this important milestone: “We are proud to celebrate this significant step with MST Golf as they expand into Thailand. Through our partnership, MST Golf has consistently demonstrated outstanding ability to create premium retail experiences and passionately represent our brands professionally. Thailand is an exciting golf market, and we look forward to introducing Sun Day Red to Thai golfers through this excellent new destination.”
The Charn Issara Tower 1 branch is just the beginning of MST Golf’s journey in Thailand. Following this launch, the company has confirmed plans to open two additional stores in Bangkok by the end of this year. This expansion reflects MST Golf’s long-term confidence in the Thai market and its commitment to making world-class golf retail experiences accessible to golfers nationwide.
“This is only the start of our journey in Thailand. We are committed to investing in this market long-term, growing alongside Thailand’s golf community, and delivering the trusted experience that golfers across Southeast Asia have come to expect and rely on from MST Golf,” Mr. Eung Yap Siu added.
Experience the most complete and distinctive world-class golf shopping in Thailand today at MST Golf Thailand, located at Charn Issara Tower 1 (Rama IV Road).