Supersports reinforces the success of "Supersports Football Galaxy," sparking 2026 World Cup fever across Thailand with a strong growth in sales of officially licensed football jerseys from national teams.
They are preparing a major event, "Final Countdown with PiXXiE," inviting football fans to count down toward the quarterfinals.
Bangkok – Supersports, part of Central Retail and Thailand's number one sports goods and brand hub, continues to build a strong nationwide Football Community. It reaffirms the success of the "Supersports Football Galaxy" campaign after receiving overwhelming support from football fans across Thailand. The rising excitement around the 2026 World Cup has driven a sharp increase in sales of officially licensed national team football jerseys, helping to transform football into a lifestyle that connects people across generations.
Following the success of the first Supersports Football Galaxy event at Central Ladprao, which was warmly received by sports fans, young people, and families, Supersports expanded with a Road Show visiting three major provinces: Udon Thani, Chiang Mai, and Hat Yai in Songkhla Province. They brought football activities and the Jersey Wall exhibition of exclusive football fashion jerseys to create experiences for regional fans, continually growing the football community nationwide.
To celebrate a key moment of the 2026 World Cup before the quarterfinals, Supersports will host the grand football festival "Supersports Football Galaxy: Final Countdown with PiXXiE" on 10 July 2026 from 10:00 to 21:00 at Eden 1, CentralWorld shopping center. The event will gather all the important football moments in one day, featuring many exclusive activities including:
● A free concert by PiXXiE, with 80 special front-row seats reserved for participants of the "Ball Exchange and Win" activity.
● Football Talk delving into the World Cup under the theme "Final Stretch... Who Will Be the World Champion?" featuring discussions with renowned football experts such as Opal All In, Yak DD, Tang Kui, Beam-Tichanan—goalkeeper who led her team to win the Thai Women's League championship three times consecutively—and Thet-Charoensak Wongkorn, a famous Thai national football player.
● Jersey Showcase exhibition displaying the official jerseys of the final eight teams, allowing fans to see the authentic national team kits up close.
● Fun activities from Supersports and global sports brands like adidas and PUMA, plus games and many prizes throughout the day.
Wiyada Boonrapakorn, Senior Assistant Managing Director of Marketing at CRC Sports Co., Ltd., part of Central Retail, stated:
"The 2026 World Cup is a significant driving force for the sports goods market in terms of both consumer spending and engagement. We have observed customers shifting from buying products just to support their favorite teams to expressing themselves through fashion, lifestyle, and participating in activities with the football community. This has led to increasing popularity of officially licensed football jerseys and Football Performance category products throughout the competition period."
"For Supersports, the World Cup is not just a seasonal campaign but an opportunity to build long-term growth in Thailand’s football business by connecting products, experiences, and communities under the concept 'The One for Football.' This aims to provide customers with a complete experience—from purchasing authentic licensed products, joining activities with global brands, to having a space where fans can meet, share, and cheer for their favorite teams together."
The success of Supersports Football Galaxy, both in Bangkok and through Road Show activities in three provinces, proves that building Community Experience can truly drive business growth. We have received support from customers across all generations—young football fans, families, and jersey collectors—resulting in strong growth in sales of officially licensed jerseys from over 48 countries and higher-than-expected participation rates in activities.
Moving forward, Supersports will continue to strengthen the Football Community through ongoing activities, experiences, and collaborations with global partners. This aims to position Thailand as a key hub of football culture in the region and reinforce Supersports’ role as a leading sports retail business connecting sports with people’s lifestyles in every dimension. "Supersports intends to build on the success of 'Supersports Football Galaxy: Final Countdown with PiXXiE' as a landmark event for Thai football fans and a place where everyone can create memories while counting down to the World Cup's crucial matches together."
Throughout the campaign, Supersports has also been supported by leading partners including adidas, PUMA, Chabaa, Toyota Motor Thailand, and Power Buy, who help create experiences and promote sustainable growth of the Thai football community.
Experience the biggest football celebration and choose your favorite team’s jersey to support the 2026 World Cup quarterfinals today at all Supersports branches nationwide or shop online at www.supersports.co.th. Follow more activities on Facebook: Supersports.