Thaniya is investing more than 30 million baht to enhance its comprehensive golf retail offerings for 2026, advancing the golf market with the biggest event in Thailand, “Thaniya Golf Show 2026.” It also recently won an award from the global Luxury Lifestyle Awards, reinforcing its status as Asia’s largest leader in golf and lifestyle retail.
At the start of 2026, Thaniya Shopping Center announced an investment exceeding 30 million baht to rezone and enhance its image while hosting the Thaniya Golf Show 2026, the year’s largest exhibition unveiling new golf products and innovations. The event runs from 5–22 March at Thaniya Shopping Center. This celebrates receiving the Best Luxury Commercial Development in Thailand award from the global Luxury Lifestyle Awards and reaffirms its position as Asia’s largest and most comprehensive golf retail leader.
This move clearly reflects Thaniya’s growth strategy, which has focused on golf as its strategic core for over 35 years. As a shopping center specialized in golf, it serves as a Golf & Lifestyle Shopping Destination featuring more than 100 leading brands in golf sports and active lifestyles, covering equipment, apparel, and accessories.
For 2026, Thaniya Shopping Center is advancing to become a comprehensive Experiential Golf & Active Lifestyle Destination, offering products, services, and year-round marketing activities that engage customers. It is investing over 30 million baht to rezone and significantly upgrade its image. The ground and second floors are being developed into hubs for top golf equipment with expert services such as fitting and customizing gear to suit individual customer styles and needs. The third floor strengthens golf fashion with apparel, golf accessories, and activewear to meet growing active lifestyle customer demand. The fourth floor adds authentic Japanese dining to complete the experience from shopping to leisure within the center. Additionally, negotiations are underway with 4–5 leading international golf brands to enter the Thai market and open their first branches at Thaniya, expected to launch from Q2 onward.
Salisa Naphathorn, Head of Retail Management at Thaniya Shopping Center, said, “Thaniya is committed to developing the center as more than just a retail space, but as a comprehensive destination for golf and active lifestyles. We believe today’s specialized retail must create experiences combining products, expert services, and activities that connect the golf community. Over the next 3–5 years, we aim to grow our customer base by strengthening leading golf and active lifestyle brands and continuously enhancing the in-center experience. At the same time, we will elevate Thaniya’s regional role through key events like the Thaniya Golf Show. Receiving international awards this year reflects our development standards and vision, motivating us to continue as Thailand’s and Asia’s leader in golf retail. We also see the Thai golf industry continuing to grow, aligning with our 2026 plans to expand product and service categories.”
For the Thaniya Golf Show 2026, the shopping center is elevating golf retail to an urban testing ground under the concept of a comprehensive golf experience. The event area is divided into four key concepts: ALL-NEW GOLF COLLECTIONS 2026, featuring the launch of new golf products, equipment, apparel, and accessories from over 100 top brands including Titleist, TaylorMade, PING, Callaway, Srixon, adidas Golf, J.LINDEBERG, and more; TUNE UP WITH A PRO, where golfers can meet professional players from leading brands for in-depth advice, playing techniques, and close insight into new equipment performance; DEMO AREA, offering golfers the chance to test the latest golf gear in a realistic setting; and LONG PUTT CHALLENGE, a skill-testing long-putt activity that adds fun and engagement to the event.
This event not only highlights Thaniya’s strength as a golf retail leader but also aligns with its recent international recognition, including the Best Luxury Commercial Development in Thailand award from the U.S.-based Luxury Lifestyle Awards. This award reflects success in vision, management, and commercial real estate development delivering premium customer experiences.
Look forward to the Thaniya Golf Show 2026 from 5–22 March at Thaniya Shopping Center. For more details, follow Facebook: Thaniya, Instagram: @thaniya.silom, or LINE: @thaniya.