Adidas Golf hosted a spectacular update of its "Originals Golf" line by transforming the central area of Siam Paragon into a grand runway for the "Originals Golf Fall Winter 2026 Collection Showcase." The season's new collections, created by The Face Thailand team, included two lines: "Endless Summer," representing an endless summer season that brings fresh energy for the new season, and "Reciprocal," featuring black-and-white tones that bring golfers back to the essence—quietude and a harmonious contrast. The event drew attention from Adidas Golf brand ambassadors and celebrities such as Pancake Khemanit Jamikorn, Kem Hussawee Pakphongpaisan, Thomas Teerathat Jungmaneerat, Tao Setthapong Piangpo, Ying Rhatha Phongam, Mind Napassasi Surawan, and Songkran Techanarong. The event took place at Sports Mall, Siam Paragon, 2nd floor, on 18 July 2026. Golfers can now find the Originals Golf Fall Winter 2026 collection at adidas Brand Center, 3rd floor CentralWorld and 2nd floor Siam Paragon, adidas Golf Core Store Bangkok on the 2nd floor of Thaniya Plaza, and online at www.adidas.co.th/th/originals-golf.
The fashion and culture of golf have continuously evolved, reflecting its transformation from a leisure activity of the elite to a global sport open to everyone. As golf expands worldwide, its fashion and cultural influences are evident on the course, in everyday streetwear, and on runways. Originals Golf leads trends in golf culture and style, recently catering to fashion-loving golfers with the new "Originals Golf Fall Winter 26" collection—apparel and accessories designed to express and communicate Adidas's brand identity.
This season, besides updating existing apparel with new colors, the design team created two entirely new collections for fashion-conscious golfers to enjoy: "Endless Summer" and "Reciprocal." Both collections are based on an understanding of golf's cultural context, reflecting confidence and creativity influenced by the fashion world. These new lines stand out with sleek garment shapes and a bold willingness to be different.
"Endless Summer" builds on the SS26 collection by creating a summer atmosphere through the concept of escaping chaos, inspired by Mid-Century style—a defining element of modern minimalist design and lifestyle. Icons of that era retreated from big cities to avoid noise, much like golfers who seek golf courses worldwide as places of refuge. This idea is reflected in new garment shapes, expanded warm color palettes, and printed patterns, adding fresh energy for the new season.
"Reciprocal" aims to bring golfers back to the core, focusing on essentials and simplicity through black-and-white tones. It showcases a timeless style that does not chase trends. Its distinctiveness does not need to shout for attention but chooses to create a lasting impression. Black eliminates distractions, while white highlights key points sharply. Together, they define each other's identities. This refined essence transitions minimalism into a new golf style.