When “speed” is more than just about time: Nike invites Thais to redefine running.
Preparing runners for the race season with the latest innovations.
11 Sep 2026 GMT+7 – Nike is gearing up for the Amazing Thailand Marathon Bangkok, one of Thailand’s largest running events, bringing together athletes, coaches, community representatives, and runners to unveil a new perspective on running and discover their own meaning of “speed.”
Today, running is not only about winning or race times but also an opportunity for people to challenge themselves, connect with others who share their passion, and find goals to move forward on their own paths—whether training to conquer a marathon, running with a club, or just taking the first step into fitness. For each runner, “success” carries a unique meaning.
The evolution of running today reflects how everyone defines “speed” differently.
Speed is not measured solely by time; it can be the confidence before the start, the drive to push through tough training days, the joy of beating one’s personal record, or the determination to take the very first run. Whether training for a marathon, running with a club, or simply running for love of the sport, speed holds a personal meaning for everyone.
Nike has always believed that inspiration, innovation, and proper support open opportunities for runners to surpass their limits and reach further goals.
Nike Running: innovation shaped by athletes’ voices for every runner’s stride.
For over 50 years, Nike has collaborated with athletes to drive and define the future of running. Before Nike’s founding, it all began with a track coach experimenting to improve shoes for athletes. From this visionary start, fueled by courage to challenge the status quo, Nike has committed to creating new possibilities in running.
Today, Nike continues to use data and feedback from world-class runners to develop innovations that help all athletes unlock their full potential—whether competing at the highest level or running daily for training.
This commitment is reflected in Nike’s latest running innovations, including: The Pegasus Plus 2 shoes. Designed to deliver a running experience with propulsion and energy return on every step, these shoes cater to runners across various distances and goals. Complementing them is Aero-FIT apparel, combining performance, comfort, and breathability to keep athletes ready and confident in every run.
These two products are part of a series of innovations Nike has developed and launched continuously over the past two years. Nike has also streamlined its Road Running shoe lineup for clearer choices: Pegasus stands out for its cushioning and shock absorption with added propulsion; Structure focuses on support and stability with comfort; and Vomero offers maximum shock absorption with a plush, responsive feel.
Apparel innovation remains a key focus for Nike. Aero-FIT is one of Nike’s latest apparel technologies, alongside Swift and Stride collections, designed to keep runners cool, dry, and ready to perform at their best. Aero-FIT complements Nike’s signature technologies such as Dri-FIT, Radical Air, and Storm-FIT.
Beyond the finish line: the power of running.
Today, running means more than just performance.
Running communities throughout Thailand have become spaces connecting people through shared goals and experiences. For many runners, success is not only about crossing the finish line fast; it might mean completing their first race, balancing training with work and family, or chasing personal goals alongside fellow runners.
Nike continues to foster the growth of running culture in both sport and lifestyle dimensions through training events this week, followed by community activities and continuous new product launches leading up to the Amazing Thailand Marathon Bangkok in November. This opens a new perspective on the future of running, integrating performance, innovation, community, style, and people.
Although “speed” means different things to each runner, they all share one thing: the determination to move forward.