Two superstars in Thailand's sports world, "Bumbim" Chatchu-on Moksri, a national women's volleyball player, and "Lek" Chanathip Songkram, a bronze medalist from the 2012 Olympics, surprised sports fans again by shedding their competition uniforms and fully stepping into fashion. They participated in an exclusive fashion photoshoot for "HiSoParty Magazine," presenting a new image that reflects elegance, confidence, and the power of Thai national heroes from a different perspective.
Moving from their familiar images on the playing field to fashion frames filled with detail and emotion, both reveal distinct yet equally powerful charms. Chatchu-on conveys the strength and gentleness characteristic of a female athlete, while Chanathip presents a composed, sleek, and stylish character.
This photoshoot is part of a project aimed at communicating a new role for athletes as societal role models who can leverage their fame and experience from sports to drive positive issues beyond the competition arena.
It is further proof that Thai national heroes excel not only in sports but are also ready to inspire across all areas of society.